Medium Rare Content Agency has produced a television series in conjunction with Boomtown Pictures for CommBank, to air on Network 10.
Titled The Brighter Side, the eight-week television series aims to inform Australians with practical tips and new ideas to help them take control of their financial future.
It will begin airing on Saturday 11 May at 6pm on Network 10, hosted by The Project’s Georgie Tunny and featuring chef Adam Liaw, journalist Narelda Jacobs OAM, CommBank personal finance expert Jess Irvine and behavioural economist Evan Lucas.
Medium Rare managing director Nick Smith said: “As the biggest content agency in Australia, storytelling is at the heart of what we do. We deliver robust content ecosystems for the biggest brands in Australia and the opportunity to add television to our mix can only benefit our clients.”
The launch of the TV program is the latest addition to Medium Rare’s content network with CommBank. In 2023, the agency launched CommBank’s magazine, Brighter, which is available in 660 branches nationally and online.
“Our Brighter content ecosystem is all about giving Australians hopeful and useful content, to help build confidence with their relationship with money,” said CommBank chief marketing officer Jo Boundy.
“We have been working with Medium Rare to build out content across print and digital and we have seen incredible engagement from consumers. We’re excited to now be evolving this into television with The Brighter Side.”
The launch of the new program comes as LinkedIn named CommBank the leading employer for career growth in Australia in its 8th annual Top Companies List.
CommBank is followed by NAB and Telstra. Australian Super follows in fourth spot, while Rest round out the top five.
See also: CommBank, Telstra, and Canva: LinkedIn reveals top workplaces for growth