• Coles, Alfa Romeo, Harvey Norman, Swisse Wellness and Finish on board for Season 7
Network Ten has announced the sponsors for MasterChef Australia 2015, which premieres on TEN at 7.30pm on Tuesday, May 5.
Bigger and better than ever, the new season of MasterChef Australia will be backed by some of Australia’s highest-profile companies, including returning principal partners Coles and Alfa Romeo plus Harvey Norman, Swisse Wellness and Finish.
Network Ten’s chief sales officer, Louise Barrett, said: “MasterChef Australia is the original and the best, and we are very pleased to welcome returning sponsors and new partners to the 2015 season.
“Unrivalled in quality and credibility, MasterChef Australia consistently provides the finest and most seamless integration for clients in program, which is why sponsors keep coming back year after year.
“This year has been no exception, with incredibly strong interest from some of the highest-profile brands in Australia. In 2014, MasterChef Australia increased its audience by 31% and advertisers cannot wait to partner again with one of the nation’s most-loved and highest-rating programs,” she said.
The bespoke sponsorship packages for MasterChef Australia have been developed by Generate, Network Ten’s premium creative solutions division.
Coles marketing and store development director Simon McDowell said: “From the very first season, Coles and MasterChef Australia have been inspiring Australians to feed their families extraordinary food.
“We are incredibly excited to once again be supplying all of the food for the MasterChef Australia pantry. After six consecutive years of partnership, we continue to believe, more than ever, that all Australians can cook like a MasterChef, by shopping where a MasterChef shops.”
Alfa Romeo communications manager Rachel Reed said: “Alfa Romeo is delighted to be driving this year’s contestants on MasterChef Australia 2015. Priding ourselves on passion, style and performance, this partnership allows us to support a program that embraces these qualities in Australia’s best home cooks. We look forward to sharing the journey with this year’s contestants.”
Harvey Norman Home Appliances general manager Haydon Myers said: “Harvey Norman are proud to be associated with the program that got Australia cooking – MasterChef Australia.
“Never before have more Australians of all ages spent more time in the kitchen preparing delicious creations, made all the easier with the great innovations now available in kitchen appliances,” he said.
Swisse Wellness director of sales and marketing Michael Howard said: “We are thrilled to be a part of the 2015 season of MasterChef Australia. Judge George Calombaris is one of our most- loved Swisse ambassadors and his contagious passion for food, life and health echoes our own mantra to celebrate life every day.
“MasterChef Australia instils a love of food, and we love that home cooks across Australia are inspired to prepare fresh and nutritious meals for loved ones – a sure-fire recipe for a healthy and happy life.”
Reckitt Benckiser senior category manager João Coutinho said: “Finish is proud to be a part of the MasterChef Australia family again this year. As one of the world’s most-loved food and cooking shows, it’s the perfect platform to reach consumers and food lovers with our vision of helping Aussie households achieve superior results in every dishwashing occasion with our new Finish Shine & Protect range.”
With the culinary bar set high in 2014, MasterChef Australia returns for 2015 with the best group of home cooks and the most amazing cooking the competition has ever seen
With an unrivalled passion for food and a strong desire to join the food industry, the contestants will deliver some of the finest dishes in the history of MasterChef Australia.
The much-loved judges – Gary Mehigan, George Calombaris and Matt Preston – return, along with guest mentor Shannon Bennett from three-hatted fine dining restaurant Vue de Monde.
The 2015 season of MasterChef Australia also boasts some of the world’s favourite chefs, Heston Blumenthal, Massimo Bottura, Sat Bains, Maggie Beer, Marco Pierre White, Curtis Stone and Marcus Wareing.
Source: Network Ten
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