Linktree has shared its insights looking back on a year that has seen plenty of change after almost two years of living under Covid restrictions.
The freemium social media reference landing page revealed interesting data about what people were linking to this year in its recap.
Linktree reached more than 30 million users in 2022. Among them were notable content creators, including artists Demi Lovato, Halsey, and Marshmello, as well as celebrities such as Robert Downey Jr, Paris Hilton, and Priyanka Chopra Jonas.
Cook and filmmaker Babish’s Culinary Universe and social media star Frankie La Penn also joined the platform.
Based on monthly account creations, the top growing categories in 2022 were: Influencer/creator, business professional, gaming/esports, music and creative.
Linktree also saw an increase in users taking advantage of monetisation features, averaging 19.7 million clicks to monetisation links monthly. In October, it garnered 21.2 million clicks.
This year saw BeReal take the social media space by storm, and according to Linktree, the two-year-old photo-sharing service saw a whopping 1232% increase in monthly link creations.
While BeReal has seen a meteoric rise, TikTok continues to reign supreme, showing no sign of slowing down with a 177% increase in monthly link creations on Linktree.
Meanwhile travel boomed on the platform with Airbnb ranked #1 in travel and travel-related links increasing by 55%.
Anthony Zaccaria, co-founder and COO of Linktree, said: “Every year we’re blown away by how many Linkers, our users, are harnessing the power of Linktree. We’ve become so much more than just a “link-in-bio” tool with now over 30 million people using our platform to link to everything they are.
“From small-to-medium business owners, artists, creators, influencers, athletes and brands, Linktree is used in so many unique ways and each user’s Linktree is truly their own.
“The data reveals the creator economy is thriving as users build deeper connections with their audiences, diversify what they link to and how they monetise their craft. With cost of living top of mind for many, we’re seeing more creators looking for new ways to expand their revenue streams as well.
“Whether it was a link to a travel guide, a restaurant menu or using our new TikTok integration, Linktree encourages self-expression, discovery, and growth. Linktree is a platform where anyone can truly link, and direct visitors, to everything they care about. We’re excited to see what everyone links to in 2023!”
Anthony Zaccaria