After being one of 14 shortlisted campaigns, Leo Burnett Sydney has been announced as a winner on the third evening of the Cannes Lions 2022.
The agency has won the Grand Prix for Innovation for the Suncorp One House to Save Many campaign. The Innovation Lions celebrate ground-breaking innovation, technology and problem solving.
To help create more resilient communities Suncorp partnered with industry-leading experts to design, build and test a home resilient to fire, flood, storm and cyclone.
One House was a prototype created by Suncorp, in collaboration with James Cook University, CSIRO and Room11 Architects to help understand how resilience against extreme weather can be incorporated into house design.
The campaign was created by Leo Burnett Sydney in collaboration with The Glue Society.
A 60-second TV ad launched the One House project, followed by product ads for Suncorp insurance.
Later outdoor and social media spends promoted Suncorp’s insurance products and reminded people to prepare for storm season. The campaign led users to an online destination where they could experience the building features and virtually explore the ways they could integrate them into their own homes.
There was an accompanying documentary program on Channel Nine, as well as across a variety of short films, spotlighting the innovative work.
“Working with Suncorp, we wanted to do something that makes a tangible difference—that prompts changes in the way homes are built and encourages people to see that more needs to and can be done to withstand the inevitable impacts of climate change,” said Andy Fergusson, executive creative director at Leo Burnett Sydney. “‘One House to Save Many’ aims to make more homes as robust as Australians themselves.”
To go hand-in-hand with the work, Suncorp launched “Built It Back Better,” an Australian-wide first for home insurance. Through the initiative, Suncorp will build its customers’ homes back stronger with more resilient options, demonstrating its commitment to a country built to last.
Campaign credits
Client: Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Mass Brands and Sponsorships: Rapthi Thanapalasingam
Suncorp Insurance Manager Marketing: Travis Hughes
Suncorp Insurance Marketing Lead: Jade Thomas
Suncorp Content Lead: Lyndall Theodore & Ashika Naran
Creative Agency: Leo Burnett Australia
Chief Creative Officer: Jason Williams
Executive Creative Director: Andy Fergusson
Copywriter: Eric Franken
Art Director: Marijke Spain
Creative Technology Directors: Laurent Marcus & Chris Jovanov
Group Business Director: Grace Vizor
Project Director: Erin Stace
Business Directors: Shae Jones & Kim Thompson
Business Executive: Sidonie Young
Head of Strategy: Graham Alvarez
Strategy Director: Abigail Dubin-Rhodin
Head of Production: Adrian Jung
Digital Director: Afshin Saffari
Producers: Lucy Appleyard, Ronald Regis & Chloe Burns
Multimedia Studio Manager: Dan Crozier
Digital Design & Development: Janifer Wong & Keong Seet
Project, Documentary & Film Production
Production Company: Revolver
Project, Documentary & Film Director: The Glue Society
MD/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart & Jasmin Helliar
Producer: Alex Kember
Post Production Company: The Glue Society Studios
Post Producer: Scott Stirling
Editing: Luke Crethar, Alexander Harrod & Paul Bruty
Colourist: Andy Clarkson
Flame Compositor: Viv Baker
3D Animation: Cameron Robertson
Music and Sound Design: Otis Studios
Narration: Nathan Page
Stills Production: Flint
Photographer: Andreas Smetana
Producer: Taryn Mueller
Consumer PR Agency: Herd MSL
Media Agency: OMD
See also:
Mediaweek coverage of each of the first three days of Cannes Lions 2022