Upon incumbent Special withdrawing from the pitch in August, Leo Burnett beat other shortlisted agencies including dentsu, The Monkeys, and BMF.
Ben Colman: "Leo Burnett Australia and Zenith Australia’s partnership has been critical in building exceptional and effective solutions for us at Superloop."
Matt Miles: 'The return of Bundy R. Bear at the NRL Grand Final is a proud moment for us, embodying the humour,...
Sian Chadwick: "The decision was mutually reached by both organisations."
The campaign includes a 2 hour and 35-second skippable YouTube ad celebrating the Men’s Marathon Record.
Andy Fergusson: "Over many years, she’s proven to be extremely talented and creatively ambitious."
"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the...
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
James Beswick and Rowan Foxcroft also join as associate creative directors.
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
Kate Silver: "Jac[queline Witts] and I have a similar perspective on the value of great strategy to fuel brands and creativity."
Michael Rebelo: "We are excited to bring such a unique international leader to Australia."
The awards celebrates and gives a global platform to talented, gender-expansive creatives on the rise in the industry.
Previous Melbourne general manager, Kate Silver, departs after eight years in the role.
