Transport for NSW (TfNSW) has appointed JCDecaux to the bus advertising contract for all buses in the Sydney metropolitan regions.
The win extends JCDecaux’s transit reach across the whole of Sydney metropolitan regions into LGAs, including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden.
Steve O’Connor, CEO of JCDecaux Australia and New Zealand, said: “We look forward to continuing our bus advertising partnership with TfNSW, which confirms JCDecaux as market-leaders in transit advertising across Australia.
“In an era of digitisation across most out-of-home products, bus advertising maintains significant appeal for advertisers through its distinctive blend of broad audience reach, high frequency and visibility, and cost-effectiveness. It presents a powerful format for advertisers seeking to build their brand, amplify their message, and effectively engage with diverse audiences.
“This expansion to our portfolio also provides an exciting platform to relaunch transit later this year with innovations and impactful product enhancements.”
JCDecaux oversee advertising for a fleet of over 3,200 buses and build upon the existing JCDecaux Sydney Buses network, which reaches 90% of Greater Sydney every two weeks.
To oversee its transit and the national portfolio, JCDecaux has also promoted Ben White to the role of general manager, transit. White has been working across a portfolio of projects within his role as national director – customer growth and head of nurture.
O’Connor said of White’s appointment: “Ben’s extensive experience, commercial awareness and passionate understanding of the JCDecaux transit portfolio, makes him the ideal person to step into a newly created role to spearhead growth in this space.”
The out-of-home advertising company’s successful bid included a strong focus on data innovation as well as positive environmental and social impact. JCDecaux said transit advertising offers brands the opportunity to support sustainability and invest in cities by delivering revenue that helps finance public transport services.
JCDecaux has also created the Low Emissions Bus Network product, allowing advertisers to display across the growing electric bus network. The company said it will continue to innovate more sustainable products like this, so advertisers can actively choose to support the climate transition in transport and advertising.
JCDecaux recently retained the Adelaide bus advertising contract for seven years, and renewed the Perth bus advertising contract. It also holds the bus contract in Brisbane and the tram and bus contracts in Melbourne.
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Top image: Ben White