Global research powerhouse Ipsos has snapped up Whereto Research, strengthening its grip on Australia’s public sector research and setting a new benchmark for the industry.
Melbourne-based Whereto Research is known for its sharp policy insights and government communications expertise, tackling complex social issues with practical, innovative solutions. Now, combined with Ipsos’ Public Affairs thought leadership, cutting-edge ethical AI, and robust data security, the acquisition creates an industry-first powerhouse.
Ipsos Australia CEO Simon Wake.
The move bolsters Ipsos Australia’s growing Public Affairs division, which already leads in areas like Household Travel surveys, Patient Experience, sustainability, healthcare, polling, Indigenous issues, and private health insurance – cementing its position as a force in social research.
Ipsos Australia CEO Simon Wake said: “In an era of accelerated societal change in Australia, and globally, rigorous evidence-based research and advisory is an essential service to government and all organisations. Whereto’s team brings additional scale to our existing government and social research teams to help our clients navigate this complex environment and make better decisions.”
Whereto Research co-directors Penny Burke and Catherine Boekel.
Whereto Research co-directors Catherine Boekel and Penny Burke added: “Joining Ipsos is a tremendous opportunity for Whereto Research. Integrating into a leading international market research group will enable us to accelerate our development and offer our clients global solutions. We share the same passion for excellence and innovation with Ipsos, and we are convinced that this collaboration will create value for our clients and employees.”