Involved Media has announced it has been appointed to the media strategy, planning and buying account for Stanley Black & Decker Australia.
Stanley Black & Decker is the world’s largest tool company operating 150 manufacturing facilities worldwide.
Guided by its purpose – for those who make the world – it produces innovative, award-winning power tools, hand tools, storage, digital tool solutions, lifestyle products, outdoor products, engineered fasteners and other industrial equipment to support the world’s makers, creators, tradespeople and builders.
The company’s iconic brands in Australia include DEWALT®, STANLEY®, BLACK+DECKER®, SIDCHROME®, LENOX® and IRWIN®.
The independent media agency won the account following a competitive pitch.
Dan Hojnik, Involved Media general manager, said: “We are thrilled to be partnering with Stanley Black & Decker Australia and to start working with Jo and the team.
“The quality of the brand in providing professional trade and domestic household tools is renowned in Australia and has enormous potential in our local market. We look forward to being a part of that.”
Jo Konstandinou, Stanley Black & Decker Brand and Communications Lead for ANZ, said: “We are excited to be working with Involved Media in 2023.
“With an ever-changing media landscape, this partnership gives us the opportunity to evaluate current activity and build on new media opportunities.”
The addition of Stanley Black & Decker follows a string of recent client wins by Involved Media, including Crime Stoppers Australia, Hertz, NordicTrack, Chartered Accountants Australia and New Zealand, Crayola and most recently ZERO.
ZERO is an Australian brand that is redesigning some of the world’s biggest waste products to help children and their parents reduce their environmental footprint.
The independent agency has been appointed to the ZERO account and will take a data-driven approach to harnessing owned, earned and paid media to drive brand awareness and sales for its first product, ZERO Plastic Free Dry Wipes.
See also: Involved Media announces partnership with ZERO
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Top image: Dan Hojnik