Involved Media has announced its partnership with ZERO, an Australian brand that is redesigning some of the world’s biggest waste products to help children and their parents reduce their environmental footprint.
The independent agency has been appointed to the ZERO account and will take a data-driven approach to harnessing owned, earned and paid media to drive brand awareness and sales for its first product, ZERO Plastic Free Dry Wipes.
Established in 2020 by Georgina Carberry and Damien West, ZERO is a brand from Australian start-up My Childe, which was set up with the mission of replacing everyday children’s products with renewable plant-based materials, thereby solving a vital need for parents to end their reliance on single-use plastic.
Standing for both zero plastic and zero waste, ZERO Plastic Free Dry Wipes launch at the end of this month.
Sarah Keith, Involved Media’s group managing director, said: “We are delighted to partner with ZERO and can’t wait to start working with the team.
“I have been cheerleading Georgina from the beginning, and it’s been incredible to watch as they solve complex design and production challenges.
“I am delighted to move off the side-lines and for Involved Media to become part of the team to bring the ZERO message and product line to market.
“Sustainability and climate goals are paramount right now and helping our youngest generation and their parents to do their part can only mean great things for the future of the planet,” Keith added.
Sarah Keith
Carberry, Zero Founder and CEO, said: “We can’t recycle our way out of the plastic waste problem. We are focusing on one of the world’s biggest waste problems – disposable nappies and wipes – with a completely plastic-free solution.
“Our first product in the range is our dry wipes and we have completed the R&D phase for the world’s only plastic-free disposable nappy that is now ready to manufacture.
“Globally, more than 300,000 disposable nappies are sent to landfill every minute, so our little Aussie start-up is set to make a big difference globally. Purchasing our dry wipes will help us get the nappy into production,” she added.
The addition of ZERO follows a string of client wins by Involved Media, including Hertz, NordicTrack, Chartered Accountants Australia and New Zealand, and Crayola.
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Top image: Georgina Carberry and Damien West