Impact.com has announced a raft of promotions as it continues to expand its brand, publisher, and agency portfolio across APAC.
Nick Randall has been promoted to the newly created position of regional vice president of customer growth, APAC.
Randall joined the partnership management platform in 2020 as director of customer success and operations, APAC, and since then has grown the annual recurring revenue under his direct management by 123% and doubled the size of his team from 6 to 12 people across Australia, Singapore, China and Indonesia.
Adam Furness, APAC managing director at impact.com said: “Our customer success teams add an invaluable human component to our technical solutions.
“Under Nick’s leadership, we’ve seen a step-change in the growth they have helped our customers realise – which in turn has driven impact.com’s business growth.
“His promotion to RVP of Customer Growth, APAC is a reflection of his significant contribution to the business and I’m looking forward to seeing what further innovation and insights he will bring to his new role.”
Additionally, Helena Barroso Zarco becomes customer success director for SEA, in addition to ANZ, which she was previously responsible for.
Dan Christ has been promoted to senior customer success manager from customer success manager, Nick Pringle has been promoted to senior revenue enablement manager from revenue enablement specialist, and Rosie Rae has been promoted to publisher acquisition manager from partnership development executive.
impact.com has significantly expanded its customer list in the last 12 months as more brands realise the potential of the partnership channel to drive incremental revenue.
The company has recently welcomed multiple Australian brands including Billini, Rollie Nation and Bikes Online, Myer, Crocs, Compare The Market, Waggly, and VistaPrint.
This comes after impact.com’s agency partner Sparro deployed its partnership management platform last year to enable the agency’s extensive client list to better understand the incremental value of partnership marketing across its digital marketing channels.
See also: Sparro deploys impact.com’s partnership management platform
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Top image: Nick Randall