IMAA (Independent Media Agencies of Australia), the national, not-for-profit industry association for the independent media agency industry, has announced seven new media partners as supporters for 2023.
The new partners are Amazon Ads, BrandSpace, Integral Ad Science (IAS), Reddit, Sports Entertainment Network (SEN), StackAdapt and Taboola. The IMAA now has a total of 44 media partners.
Jacquie Alley, IMAA’s chair, said: “We are absolutely thrilled to welcome seven new media partners to the IMAA collective as supporters. Every year, the IMAA continues to grow, and we have been overwhelmed by 127 media businesses wanting to be partners.
“That’s testament to the interest in independent agencies in Australia’s media landscape. Our partners will be offered bespoke education and information sessions among other initiatives. 2023 is set to be a big year for the IMAA and we’re excited to have new partners on-board as we move into a new era.”
Amazon Ads allows advertisers to reach customers at every stage of their purchasing journey on Amazon, via sponsored products and brands, display ads, audio and video ads, along with custom advertising.
Paul Kent, Amazon ATAE AU head, said: “Amazon Ads is proud to partner with the IMAA to help support the incredible work that Australia’s independent agencies produce. For us, the partnership seemed a natural step, given that – like Amazon! – these agencies are built on hard work, innovation, and customer obsession. We are looking forward to working with Sam and his exceptional team in 2023 and beyond.”
BrandSpace, which is part of the Scentre Group that owns and operates Westfield in Australia and New Zealand, is a unique, out-of-home channel, which helps connect brands with engaged audiences at-scale.
Mike Shore, BrandSpace head of strategy and marketing, said: “BrandSpace recognises the growing, positive impact our independent agency partners are having within our industry today. The IMAA is a fantastic organisation, and we have a shared ambition to support the ongoing success of our independent agency groups. We are thrilled to partner with the IMAA to further support this cause.”
Integral Ad Science (IAS) is a global leader in digital ad verification, helping brands, agencies, and publishers activate and optimise impactful campaigns.
Jessica Miles, IAS ANZ country manager, said: “IAS is delighted to partner with the IMAA, and continue to support the growth of independent agencies. Independent agencies bring vital perspectives, innovation, and agility to the media landscape and play an essential role in future- proofing the industry.”
Reddit is a social news aggregation, content rating and discussion website, where users submit content via links, text posts, images and videos, which are then voted up or down by other members.
Allana Selden, Reddit Australia and New Zealand head of growth partnerships, said: “Reddit is excited to join the IMAA community. We believe the IMAA is an organisation with a lot of potential, and one that will continue to grow with its members; we’re inspired by what they’ve achieved to date.
“More importantly, what’s to come this year is really going to break new ground, and Reddit is thrilled to be part of this community. The IMAA is the heartbeat of the Australian independent agencies’ landscape, and we look forward to sharing our story of community belonging and empowerment with its valued members.”
Sports Entertainment Network (SEN) is a national sports radio network, covering AFL, NRL, cricket, BBL, NFL, NBA, racing, football and other sports news.
Daniel McGuire, SEN chief commercial officer, said: “We are thrilled to support the IMAA. Undoubtedly, the media landscape throughout Australia continues to evolve, with independent agencies now playing a key role in developing client-focused partnerships.
“We pride ourselves on delivering tailored, market-leading solutions across our sports media offering, targeting a passionate, engaged audience through radio, TV, digital, print, LED signage, activations, and team sponsorship. We look forward to connecting with the IMAA and its members to share our exciting opportunities and point-of-difference.”
StackAdapt is an industry-leading, self-serve, programmatic advertising platform for digital marketers. It offers tailored implementation and roll-out, and best-in-class training and support.
Caroline Campbell, StackAdapt Sales and Revenue APAC vice president, said: “StackAdapt is thrilled to join the IMAA. Serving indies is what we do, and we share many attributes with our customers, such as fostering a culture of innovation and creativity, focusing on solutions while always holding ourselves accountable, and, of course, being adaptable in this ever-changing industry. We’re looking forward to meeting IMAA members across Australia and working together to help indies thrive.”
Taboola is a global leader in powering recommendations for the open web, helping people discover things they may like.
Adam Singolda, Taboola CEO and founder, said: “We are thrilled to partner with the IMAA for 2023. Since its inception, the IMAA has built a solid reputation as a leader in representing, connecting, and advocating for Australia’s independent media agencies.
“The IMAA has proven to be a valuable resource for spotlighting local agencies, focusing on knowledge-sharing, collaboration with technology companies that can accelerate their success, and fostering an environment where they can benefit.”
The new members join IMAA’s other partners including Acast, ACM, Amobee, ARN, Bishopp, Blis, Crimtan, Criteo, EMX, Fabulate, Foxtel Media, Go Transit Media Group, Gumtree, GWI, JCDecaux, LinkedIn, Meta, Moove Media Australia, Network Ten, News Corp, Nine, Nova Entertainment, oOh! Media, Pinterest, QMS, Quantcast, SCA, Shopper, Seven Network, Spotify, The Trade Desk, TikTok, Tonic Media Network, Torch Media, Val Morgan, Weatherzone, and Yahoo.
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Top image: Jacquie Alley