IMAA, with Amobee, hosted its networking event ‘Agencies in AdLand’ at Quest East Perth’s rooftop bar, Folly.
The venue, which has stunning 360-degree views of the city, was the perfect backdrop to the event that attracted more than 60 attendees from local media and creative independent agencies.
The event was set up like a magical tea party, with exotic cocktails in tea cups and games of croquet, chess, and tic tac toe.
Es Chandra, CEO of Glide Agency and IMAA leadership team member, described the event as a wonderful experience. He said: “The atmosphere was electric as we mingled with our fellow advertising enthusiasts while sharing ideas and industry insights.
“It was clear that the indie offering is a formidable force for clients and brands alike, with an impressive range of talent and experience in the room.
“We were treated to breathtaking views from Perth’s newest rooftop bar, Folly, and a truly wonderland experience,” Chandra added.
Sam Buchanan, IMAA CEO, said: “This event was such a great opportunity to get together with our Western Australian peers and celebrate the incredible growth we have already seen in market for the start of 2023.
“Championing Australian businesses, and the benefits of partnering with local independent agencies, is something the IMAA is wholly committed to.
“We will continue to advocate with all levels of government and local businesses to highlight the importance, and benefits, of partnering with Australian-owned indies,” Buchanan added.
Andrew Dixon, Amobee APAC vice president, said: “Amobee is proud to support the IMAA’s efforts in Western Australia to elevate the role of independent agencies and empower their success.
“We believe that a strong and vibrant independent agency community is essential for a thriving advertising industry, and we are committed to helping the IMAA achieve this goal,” he added.
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Top image: Sam Buchanan with IMAA members