hipages, online tradie marketplace, has returned as a key sponsor for the renovation competition reality TV series The Block, marking the fifth consecutive year of the partnership.
As a testament to the brand’s commitment to quality craftsmanship and exceptional home transformations, hipages will continue to showcase its motto, “Behind Every Great Home,” throughout the season.
To bring this theme to life, hipages tradie ambassador and former Block contestant, Tom Calleja, will play a pivotal role in providing trusted expertise and support for the five contestant couples appearing in this season.
Nick Ellery, hipages VP Marketing, said: “I am delighted to announce our new brand ambassador in former contestant Tom Calleja, in line with our fifth consecutive year sponsoring Australia’s beloved lifestyle renovation show, The Block.
“Throughout the last season, Tom showed Australia his dedication to craft, honesty and good humour which saw him become a true fan favourite. He personifies everything we do at hipages, making this the perfect partnership to support the contestants throughout their renovation journey.”
Season 19 of The Block premiered with 722,000 tuning in to see five excited teams meet Scotty Cam at HQ, on Sunday.
Contestants have been tasked with transforming five charming little blonde brick post-war houses into two-storey mansions in just 12 weeks. Leah and Ash won the first challenge, recreating a kid’s bedroom based on Disney+ National Geographic. Due to their imaginative take, the Queenslanders scored 27 out of a possible 30.
The Block 2023 is set to have more drama than a Married at First Sight dinner party, according to Head of Content, Production and Development at Nine Adrian Swift.
Swift recently spoke to Mediaweek and said: “There is nothing we engineer. This is nothing that we produce to get a lot more drama between the contestants, [it just happens] because they’re in such close proximity.”
See also: Nine’s Head of Content Adrian Swift on the authenticity of The Block