Harvey Norman, Westpac and KFC back 2026 NRLW

Harvey Norman, Westpac and KFC have returned as lead sponsors for the 2026 NRLW season across Kayo Sports and Foxtel.

The renewed partnerships follow the competition’s most-watched season in Foxtel Group history. The expanded 2025 season generated more than 362 million minutes viewed across 71 games.

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How the brands will appear during NRLW coverage

Harvey Norman and KFC will return as naming rights partners for NRLW on Fox. Their sponsorships will feature across game-day coverage, replays and player segments.

Westpac will continue its partnership through premium in-game graphics. The three brands will also appear through custom graphics and shared billboard placements across live matches and NRLW on Fox.

Foxtel and Kayo Sports will broadcast every match of the 2026 season live, including the grand final, without ad breaks during play.

The schedule includes 23 matches in 4K Ultra HD. This includes the grand final rematch between the Brisbane Broncos and Sydney Roosters on 15 August.

Foxtel Media points to sustained advertiser support

Jackson Forbes, head of sport sales, Sydney at Foxtel Media, said the returning sponsors reflected the competition’s audience growth.

“The NRLW’s growth is reflected in both record viewing figures and the continued commitment of our partners. Having broadcast the NRLW since the inaugural 2018 season, we are dedicated to bringing fans closer to the game than ever before through more innovation embedded into our coverage.

“By continuing their investment in watchability and premium coverage, Harvey Norman, Westpac, and KFC have created native integrations that deliver high-impact results for their brands while respecting the uninterrupted viewing experience fans expect on our platforms.”

Harvey Norman also supported the 20th Women in League Round in July. Fox League presenters Lara Pitt and Yvonne Sampson took part in celebrations recognising women working across every level of rugby league.

Foxtel and Kayo Sports hold the broadcast rights to the NRLW until at least 2034.