Hardie Grant Media has announced it has acquired The Reload Group.
The Reload Group is made up of UK-based eCommerce and retail agency Reload Digital, digital transformation consulting firm Reload Consulting and digital marketing agency Reload Media.
Managing director Craig Somerville will continue to lead Reload, with the support of Reload Media managing director Alexandra Gannon, general manager of growth and development Marnie Whitten and general manager Adam Clarke.
Reload is the fourth agency to join Hardie Grant Media’s marketing network in recent years starting with production company Sherpa in 2018, PR agency tide.pr, content agency Heads & Tales and Slattery Media Group in 2019.
Hardie Grant Media’s acquisition of Reload is the company’s first presence in Brisbane, including a team of 25 in London. This will also give the agency the chance to launch in Sydney and Melbourne.
This comes after the agency’s reported revenue for the last financial year was $12.6 million, not including media.
Nick Hardie-Grant, Hardie Grant Media group managing director, said: “We’ve worked closely with Reload for a few years now as a partner and a client and have a lot of respect for the team and the business.
“Solidifying this partnership is extremely exciting for us and will give our clients much easier access to a huge range of digital and performance marketing skills, as well as inject market-leading experience into our broader business,” he added.
Somerville said of the acquisition: “This partnership made a lot of sense for us. Our cultures are aligned, and we have a complementary offering that will benefit clients on both sides greatly.
“Getting that fit right was incredibly important to us and we’re excited about continuing our growth trajectory as part of Hardie Grant,” he added.
Hardie Grant Media is part of Hardie Grant, an independent publishing and media business.
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Top image: Nick Hardie-Grant