Half Dome has announced the appointment of Simon Gellibrand as head of digital, reinforcing its commitment to delivering exceptional technical and performance capabilities.
In the newly created role, Gellibrand will be responsible for leading the digital product at the independent media agency, driving best practice implementation as well as thought leadership and digital marketing maturity for Half Dome’s client base.
Gellibrand brings more than 19 years of experience working in media agency holding groups and independent agencies, including Performics Australia where he was group customer partner, and a wealth of technical expertise to Half Dome. He also has a passion for implementing best practice processes and procedures, which continues to be a focus for Half Dome as digital media transactions through the agency extend beyond $100 million annually.
Will Harms, Half Dome co-founder and head of product, said: “We are delighted to welcome Simon on board as we continue to invest in talent and expertise to provide the best possible service to our clients. His experience and skill set will further differentiate us as a market-leading digital media agency that attracts and retains the best technical talent in the market.
“Simon’s expertise gives us the confidence to double down on one of our five ‘superpowers’ of having the best technical talent, whilst taking our digital maturity road mapping process to new heights and unlocking even more potential for our clients.”
Gellibrand said of his new role at the independent agency: “I am thrilled to be joining Half Dome and leading the agency’s digital product. As an agency committed to providing the best technical and performance capabilities while understanding the role performance media plays in the broader media ecosystem, I look forward to working with the team to implement best practices and drive digital marketing performance and ROI for our clients.”
Gellibrand’s appointment follows Half Dome’s recent major refresh of its brand, strategy, and identity with the launch of “Whole Potential”, as well as the appointment of Gabriel Grossman as Head of SEO and the recent client win of Nectr Energy.
Gellibrand’s appointment is effective immediately.
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Top image: Simon Gellibrand