G Squared has announced the appointments of Billy McLean as head of strategy and Kate Duffield as head of SEO and content.
McLean and Duffield join the Sydney-based digital consultancy in newly created roles following a repositioning focussing on consulting services across SEO, paid media and web, with a separate team dedicated to delivery and implementation.
The agency, founded in 2012 by George Photios and George Pappas, drives return on investment through bespoke integrated digital solutions backed by data and analytics.
Its team of 60 works with clients including Nick Scali, Mitsubishi Electric, Mirvac and Sealy Posturepedic.
Photios, director at G Squared, said: “We have seen strong growth in recent years and with the repositioning of the agency the time is right to bolster the team with key leaders in strategy and SEO. Billy and Kate are proven, experienced marketers, who have both agency and client-side experience and will bring a new level of expertise to G Squared’s clients.”
McLean will lead the integrated strategy pillar of G Squared. He joins after more than five years at the Sydney Swans, where he was senior marketing manager.
The newly appointed head of strategy has also worked at North Melbourne Football Club and sports and entertainment agency The Gemba Group. He will operate across all integrated accounts to ensure channel strategy for clients is aligned to their overarching digital strategy.
McLean said of his new role: “I have known the Georges for some time and hugely admire the agency they have built and the award winning work they create. I’m delighted to be joining the team to drive the strategic direction of our portfolio of clients.”
Duffield joins G Squared after almost four years as manager of digital content and SEO strategy at Qantas, leading the airline’s SEO strategy team to maximise search revenue.
The new head of SEO and content has also worked at Resolution Media. At G Squared she will oversee the SEO and content team to secure results for clients across organic search, content strategy, production and publisher engagement.
Duffield said: “I’m delighted to be joining an agency with such a strong reputation in the market for delivering real results for clients. There is already a deep level of search and content expertise here and I look forward to adding to that further.”
–
Top image: Kate Duffield and Billy McLean