"The reliance on cookies has been a double-edged sword."
Murphy will lead the new service pillar, working alongside G Squared’s consultants and clients.
After working "for a number of large multinational networks in recent years," Phung is excited to move to "one of the leading...
The consultancy was selected based on a full-funnel digital strategy geared towards delivering a substantial performance uplift.
Clients include Specsavers, Australian Super, Monash University, Stockland and Bunnings.
The Sydney-based digital consultancy will manage search engine optimisation through organic search.
Steph Hasouros has been appointed as head of paid media, while Ishita Sehdev as SEO manager
• McLean and Duffield join the Sydney-based consultancy in newly created roles
