Full House Media Co. was founded by Brad James in 2019. He launched the independent agency following his stints at Channel 10 and Nova Entertainment.
James spoke to Mediaweek about Full House Media Co’s growing range of clients, working with a nostalgic brand and the agency’s growth plan for the year ahead.
James shared that he is “very much on the tools” with the business, working alongside a small team. Full House Media Co. has a steadily growing range of clients carrying out buying and strategy work.
James explained that the agency does above-the-line marketing, including TV, streaming video on demand, radio, podcasting, and out-of-home including digital large format and street furniture. He noted that the agency also does work with FMCG clients in major retailers.
The growing client list of Full House Media Co.
Full House Media Co’s foundation clients – that are still with them today – include ARB 4X4 and Sleeping Duck, while recent additions include Polished Brands, The Hairy Pill, and Nice Pak.
The agency founder revealed they have a string of new client wins which are yet to be announced.
James also shared that he was particularly proud to have done work with Nice Pak, known for their rubbing alcohol product, Isocol, which features its iconic little green crocodile on the packaging.
“I remember seeing the cool crocodile with the sunnies on as a kid, and now we looking after their media. I’m passionate about helping these clients grow,” James said.
“What drives our agency is our clients motivation to vigorously strategise with us no matter how outlandish the idea might be!” he added.
The impact of the pandemic on Full House Media Co. and the year ahead
The impact of the pandemic was not too hard on Full House Media Co. No one was let go from the team and the business continued to operate, James noted.
The agency founder said a few clients had to ceased marketing because they could not keep trading. But the clients who could were able to take advantage of media trading conditions at the time and reap the benefits.
James noted that keeping up morale in the team was an aspect they worked on together to keep their spirits up during a tough time around the world.
Looking to the year ahead, James shared that another area the business is focusing on is pro sports partnerships.
“We brokered a major partnership deal for Liberty finance with the AFL franchise Essendon Football Club, which includes a large media component that provides them with massive exposure. These partnerships take a while to execute but they’re amazing for the brands that take them on,” James added.
On the IMAA
Full House Media Co. was one of the many independent agencies that joined the IMAA in 2021.
James noted that his agency receives plenty of support from the industry body. “The support you get from them is amazing, and the workshops and catch-ups are fantastic,” he shared, making special note of the networking cruise with ARN in April.
The Full House Media Co. founder praised the CEO Sam Buchanan for being an approachable leader, “as busy as he is, he’ll always around if you want to chat.”
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Top image: Brad James
