Close to 2,000 packed Sydney’s historic State Theatre last night as Foxtel and its recently launched FoxFlicks brand treated subscribers to a night at the movies.
The marketing initiative should make those subscribers feel a lot better about the brand at a time where it is being assaulted from all fronts by lower-priced offerings.
The crowd wanting to see the Queen biography stretched down Market Street and then up Pitt Street last night indicating the response from RSVPs was going to be very strong.
The crowd was asked to dress “rocking” and TV host Mike Goldman easily won that prize.
It was the right movie, at the right time… and at the right price!
Soaking up the atmosphere as crowds surged through the State Theatre doors just after 6pm was a team of Foxtel executives and talent.
Among the crowd enjoying pre-show drinks and the Queen cover band (not a “Tribute” band – apparently there is a difference) were Foxtel executives including Brian Walsh, Stephen Baldwin, Paul Myers, Jo McAlister and Jamie Campbell. Helping organise the crowd was Campbell’s publicity and promotions team who worked with veteran subscription TV event organisers Garry Farrar and Hamish Campbell.
Foxtel talent included the evening’s MC, actor Julian Maroun (looking sharp in MJ Bale), plus fellow cast member from Fighting Season Sarah Armanious. They were joined by A Place To Call Home cast members Sarah Wiseman, Craig Hall, Dominic Allburn, Conrad Coleby, Jenni Baird and David Berry.
Fox Sports host, outgoing Triple M breakfast announcer and recent AACTA Award nominee Matty Johns was there with wife Trish and their family plus colleagues and friends Brett Finch and Elli Finch and Steve Roach and Cathy Roach.
And the movie – wow! Forget the naysayers and the jokes about the teeth. Bohemian Rhapsody is one hell of a movie. They don’t make ’em like this any more. If you’ve ever worked in or with the entertainment industry you will love it even more. And that music!
If you only see one movie this year…
FoxFlicks rocks the State Theatre with Bohemian Rhapsody gallery:
