Foxtel has announced a new look loyalty program Foxtel Rewards, previously known as Foxtel First and a new partnership with live entertainment company, Live Nation Australia to bring its Foxtel Rewards members for access to tickets and experiences across live music.
With thousands of tickets to live entertainment, Foxtel Rewards will roll out the red carpet to entertainment experiences across the most anticipated Live Nation Australia tours – from VIP experiences to meet and greets, invitations to exclusive pre-show parties and reserved ticket allocations only available to Foxtel Rewards members.
Members will be able to enjoy a slate of local and global talent, with upcoming Live Nation tours including the likes of Billie Eilish, Dua Lipa, Tim Minchin, Alanis Morissette, Backstreet Boys, Rod Stewart and many more.
Lisa Cronin, director of customer marketing and loyalty said: “At a time where live experiences are more valued and sought after than ever before, we’re thrilled to be partnering with Live Nation Australia and rounding out our strong loyalty offering with the most exclusive money can’t buy experiences for our customers”
“We are looking forward to bringing Foxtel Rewards members deeper connections to their favourite artists and the music they love”, said Greg Segal, president of brand partnerships, Live Nation Australia. “We know the Foxtel Rewards program will make these experiences even more memorable for members”.
Foxtel Rewards will bring an enhanced sport offering to their members with action packed live sporting events so fans can cheer from the sidelines, meet sporting heroes and score tickets as part of regular giveaways. The program will deliver access all areas to some of the biggest cricketing matches across the summer months including The Ashes, One Day International, T20 World Cup and the Big Bash League in addition to NRL, AFL and Supercars events across 2022. Through ‘watch and win’ competitions, members can get access to the Foxtel Rewards Lounge to enjoy fully catered premium seating benefits.
To complete the Foxtel Rewards offering, members will also be able to unlock movie tickets, bonus and exclusive content, behind the scenes previews of shows, attend VIP events and win experiences. Plus, select members will access technology upgrades for the best Foxtel experience.
Foxtel Rewards is free to join for all residential customers with a set top box only (excluding Foxtel from Telstra customers).