Foxtel has launched its latest brand campaign, reinforcing that Foxtel offers all the entertainment Australians love in one place.
It allows Foxtel subscribers to easily find the best shows from Foxtel, Netflix, Prime Video, Disney+, Fox Sports and more, all within one simple user interface.
The campaign is led by a 30-second TVC set in a metaphorical Foxtel department store where each level offers a new entertainment experience – delivered via Foxtel’s suite of apps, bringing the world’s best entertainment all in one place.
Michael Nearhos, Foxtel executive director of marketing, said: “We love this concept of a department store as a metaphor for Foxtel, bringing streaming aggregation to life as a one-stop-shop for all the entertainment you love in one place.”
“Our data shows that aggregation of the streaming apps and our content is key and keeps our customers engaged with the brand so we wanted to focus on that for our next brand campaign.”
“We’re thrilled to work with Andrew Winter on this campaign as he’s synonymous with Foxtel as co-host of our most popular lifestyle series Selling Houses Australia as well as Love It Or List It Australia, set to return this year for its fifth season.”
“His quick wit and dry sense of humour serve the creative perfectly as the host guiding us through the Foxtel department store with each level offering a different entertainment experience.”
“We also had fun with talent cameos including a fleeting moment with Carlton Blues captain and 2022 Brownlow Medal winner, Patrick Cripps (“Crippa”), waving hello before being tackled to the ground.”
The campaign will be delivered via Mindshare (GroupM) and will be in market nationally from Feb 5 – March 31, across various paid media channels including FTA, cinema, OOH, digital, social, press, plus on-platform and owned channels. The campaign will be refreshed in the coming months to hero new app partners as well as sporting code launches.
GroupM has partnered with Good-Loop, a BCorps-certified advertising platform, to measure, offset and reduce the carbon cost of clients’ digital campaigns. The market-first digital sustainability initiative with Foxtel is designed to reduce the environmental impact of clients’ media spend and help make advertising better for the planet.
CREDITS:
Marketing:
Executive Director: Michael Nearhos
Marketing Director: Jo Bladen
Head of Marketing: Stephanie Lukin
Marketing Manager: Lauren David
Marketing Executive: Chloe Sidhu
Fox Creative:
Executive Creative Director: Guy Sawrey-Cookson
Creative Director: Jared Bedford
Senior Creative Copywriter: Tim Buhagiar
Art Director: Sabrina Khong
Head of Creative Production: Anna Stamatatos
Integrated Producer: Ksenia Svistounova
Creative Delivery Lead: Anthony Brooker
Editor/VFX: Tim Hannah
Junior Content Creative: Gabriela Khouri
Lead Content Creative: Stephen Cardelli
Design Director: Sally-Anne Kerr
Senior Motion Designer: Grischa Theissen
Senior Motion Designer: Parag Satyal
Audio Post Director: Dave Hunter
Design Director: Jamie Carbery
Senior Designer: Mark Sayer
Wardrobe: Amy Haviland
HMUA: Yasmin Orr
Retoucher: Matthew Roberts
Mindshare:
Group Investment Director: Remona Salem
Investment Manager: Sydney Cramb
Strategy Director: Lauren Bray
Digital Associate Director: Zeeth Bijayananda
Beautiful State:
Director: Nick Robertson
Executive Producer: Kim Kirby
DOP: Peter Eastgate