Fantastic Furniture, Are Media launch room-styling social series

Fantastic Furniture has partnered with Are Media for "Fantastic by Design," a short-form social series featuring room styling challenges.

The series features Megan Osborne, Editor of Better Homes and Gardens, Katherine Chatfield, Editor of Woman's Day, and Celia Whitley, Senior Content Producer of New Idea, each designing a living room using Fantastic Furniture products.

The campaign includes a consumer promotion on bhg.com.au, where audiences can view the completed rooms, shop the products featured, and vote for their favourite design for the chance to win a $5,000 Fantastic Furniture gift card.

Osborne, who stars in the first episode, said Fantastic by Design puts an entertaining new spin on the room makeover format.

“Room transformations are something our audiences already love, but Fantastic by Design takes the idea somewhere new. Bringing together three trusted brands and three very different creative personalities has created plenty of inspiration, rivalry and fun.

“The short-form format allows the story to unfold across multiple episodes, giving audiences a reason to follow along, choose a side and ultimately decide which room comes out on top.”

READ MORE: Print’s not dead: Are Media reaches 7.9 million Aussies

Connecting to a wider social community

The collaboration allows Fantastic Furniture to connect with a combined social community of more than three million people across the three publishing brands, while extending a single creative platform across print, digital, and social.

Melissa Monneron, Chief Marketing Officer at Fantastic Furniture, said the series celebrates the many ways Australians can express their personalities at home.

“Our homes should reflect the people who live in them, and Fantastic by Design shows how the same versatile range can inspire three completely different creative outcomes.

“Working with three trusted content brands allows us to bring Fantastic Furniture to new audiences through one entertaining story.

"We loved seeing Katherine, Megan and Celia bring their own perspectives to the challenge, and now we’re inviting Australians to join the fun, choose their favourite and find inspiration for their own homes.”