EXCLUSIVE: Kyle Sandilands' manager reveals truth behind new logo and gay dating app comparisons

In A Farewell to Arms, Ernest Hemingway wrote of heartbreak: "The world breaks everyone and afterward many are strong at the broken places. But those that will not break it kills."

Using the slow collapse of a two-decade partnership to explain what happened between himself and Jackie Henderson, Kyle Sandilands recently offered his own version.

"Like every great family, dad's funny jokes start off as adorable … then after 25 years… can’t f**king stand looking at that guy."

Both men, in their own way, are masters of verbal economy. One won the Nobel Prize. The other hosted Breakfast radio. Both, however, understood that sometimes a single sentence can do the work of a thousand words.

But literary prowess is not all the men have in common. Side by side, Sandilands' stark black-and-gold logo bears a striking resemblance to the famous sketched portrait of Hemingway, right down to the heavy shadows, angular features and unmistakable beard.

READ MORE: The who's who of Kyle Sandilands' new team

The logo is the creation of Sandilands' manager, Bruno Bouchet, who told Mediaweek it was "basically just applying a threshold effect to a photo I had taken of Kyle and then tidying it up in Illustrator".

As for whether the man behind the gold microphone bore more than a passing resemblance to the man millions around the world know as Papa, Bouchet laughed: "You're not wrong! Haha."

Bouchet also revealed Hemingway isn't the only cultural icon Sandilands' new logo has been compared to. Others have pointed out its similarity to the logo for the gay dating app Daddyhunt.

"Some have called the resemblance uncanny."

Whether that's flattering or not is, perhaps, in the eye of the beholder.

'Pure narcissism shouting at its audience'

Thinkerbell founder Adam Ferrier likened the logo to "UFC meets Jim's Mowing", arguing its oversized, condensed gold typography paired with Sandilands' stern expression amounted to "pure narcissism shouting at its audience".

"There's a big show with a big personality behind it. It's revolting and excellent. He knows how to do Kyle very well," Ferrier said.

For Ferrier, the colour palette is doing just as much heavy lifting as the design itself.

"Gold is shorthand for self-made gaudy success and wealth. It communicates he's won!

"The heavy, angular UFC-style lettering feels closer to UFC, or monster trucks. It comes in like a wrecking ball and promises big opinions with little substance. It too is revolting and excellent."

Ferrier also described Sandilands' face as "instantly recognisable", calling it "a key distinctive brand asset, if you will", one that promises "anger, vitriol and hate".

"He's nailed it. It's all very Kyle. There's nothing nuanced, kind, or curious about this logo. It's just pure Kyle."

'Gradually, then suddenly'

For the man credited with giving Sandilands the idea to launch his own subscription platform, Game Changers co-host Craig Bruce, the idea of Sandilands and Hemingway appearing in the same story proved oddly fitting.

Bruce reached for another Hemingway line, this time from The Sun Also Rises.

Bill asks: "How did you go bankrupt?" Mike answers: "Two ways. Gradually, then suddenly."

Bruce's verdict?

"How did the Kyle & Jackie O Show end? Same answer…."