Adam Ferrier
Showing 1 - 10 of 27 results
'Blanding over branding': Adland weighs in on Instagram’s new look
With creatives split over whether the refresh is smart evolution or another step towards a blander, more generic internet.
by Natasha Lee – Aug 17, 2026
EXCLUSIVE: Kyle Sandilands' manager reveals truth behind new logo and gay dating app comparisons
Bruno Bouchet explains the story behind the logo after comparisons to a gay dating app and Hemingway emerge.
by Natasha Lee – Jul 27, 2026
McDonald’s turns viral Big Arch taste-test flop into marketing gold
So, just how did they spin one of the cringiest CEO campaigns into a social media hit?
by Natasha Lee – Mar 6, 2026
The campaigns that actually made people laugh in 2025
They didn’t play it safe, didn’t chase jury approval and were genuinely funny.
by Makayla Muscat – Dec 17, 2025
'Super group or super gloop': Indies react to Omnicom-IPG deal
“The risk is that as scale increases, local autonomy fades.”
by Makayla Muscat – Nov 28, 2025
Why Adam Ferrier thinks Trump's Tylenol-autism claims could boost sales
'Saliency tends to trump brand meaning'.
by Natasha Lee – Oct 3, 2025
TAC reframes speeding as 'Australia’s deadliest predator' in road safety campaign
TAC and Thinkerbell have launched a provocative new installation in Melbourne’s CBD, spotlighting speeding as the country’s most lethal danger on the road.
by Mediaweek – Aug 21, 2025
Media Roundup: Ex-Nine boss discount row, UTS, ABC course clash, Government delays AI copyright, Hugh Marks on content, and Terence Stamp dies
See the top industry stories trending today.
by Natasha Lee – Aug 18, 2025
Media Roundup: Paramount's A-League push, Maincode launches Aussie AI, Telstra boosts AI focus, Radio legend's health scare, and Baby Shark copyright win
See the top industry stories trending today.
by Natasha Lee – Aug 15, 2025
Thinkerbell temporarily rebrands to ‘O’Learybell’ as Emma O’Leary departs
Thinkerbell has rebranded to O’Learybell (for one day) to farewell founding team member Emma O’Leary in classic Thinkerbell style.
by Tom Gosby – May 16, 2025
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