EssenceMediacom Australia has appointed Maddison Keogh as APAC client managing partner for Uber.
She will lead one of the GroupM agency’s most exciting and dynamic relationships across the APAC region and to continue to elevate client leadership.
The appointment comes after EssenceMediacom was reappointed by Uber in 2024, when the Australian agency took on an expanded remit working across the APAC region.
Keogh brings more than 14 years of experience in client leadership and media management. She has a proven track record of transitioning existing client relationships into true business partnerships, as well as the management of many successful new business pitches in her previous tenure.
She was head of client service for Initiative Sydney, and worked with clients including Amazon, Salesforce, Goodman Fielder and Pernod Ricard.
In her new role, Keogh will drive operational excellence across the APAC market for the Uber account, as well as working with EssenceMediacom’s leadership and client teams to raise the bar in client leadership and stakeholder engagement across the agency.
Stevie Douglas-Neal, EssenceMediacom Sydney managing director, said: “Maddie is a hugely impressive client leader, and we are beyond thrilled to have her join EssenceMediacom in one of our most strategically important roles, leading Uber across the APAC region. Uber’s philosophy is so well aligned with our Breakthrough mindset and toolset.
“They encourage bravery, push us to innovate, and to deliver work that connects with consumers and drives business results. I look forward to seeing Maddie deliver breakthroughs across a dynamic region and fuel the next era of growth for Uber in every market in which they’re active.”
Keogh said: “EssenceMediacom has been on an incredible journey over the past two years and to join an agency with unrivalled momentum is beyond exciting. I am thrilled to be working with some of the smartest talent in our industry and look forward to contributing to the agency’s breakthrough vision by harnessing my expertise in client leadership and business development.
“Innovation drives our industry forward, and the opportunity to partner with a client like Uber who consistently raises the bar with groundbreaking work, was an opportunity I couldn’t look past.”
Top image: Maddie Keogh