All posts tagged "EssenceMediaCom"

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  Outdoor

  JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra’s Gum Cities

  Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'

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  Agencies

  Susan Lyons joins EssenceMediacom as managing director for Brisbane

  Pippa Berlocher: 'Brings deep understanding of the Brisbane market and a powerful combination of strategic vision and an empathetic people-first approach to...

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  Agencies

  WPP named top company in WARC 2025 Media 100 List for eighth year

  Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our...

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  Outdoor

  Specsavers teases passers-by in refreshed OOH campaign

  Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a...

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  News

  Airbnb tops Q4 podcast ad spend rankings

  Corey Layton: 'It is brilliant to witness the continued investment and depth of brands investing into the space.'

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  Outdoor

  M&M’s takes over Swan Street with Australia’s longest street poster

  Natalie Grgic: 'This campaign is a fresh and innovative approach to brand storytelling, capturing the playful spirit of M&M'S in a truly...

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  Agencies

  Special tapped as Warner Bros. Discovery’s creative agency ahead of Max launch

  Sasha Mackie: 'From day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max.'

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  Agencies

  Google Pixel teams up with EssenceMediacom, 72andSunny, and Sense Group to launch Australian Open 2025 campaign

  Ross Berthinussen: 'Sport is such a powerful way to connect with Australians and build brand associations.'

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  Streaming

  EssenceMediacom to lead Warner Bros. Discovery’s media agency ahead Max launch

  Sasha Mackie: 'This premium value proposition needs a media agency who is up to the task of getting that message out far...

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  Agencies

  World Vision launches Boxes for Better campaign with EssenceMediacom

  Carl Colman: 'This initiative exemplifies breakthrough thinking in the humanitarian aid sector, which often relies on more traditional media channels.'

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  Agencies

  Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand

  As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely...

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  Agencies

  Seinfeld’s Jason Alexander stars in Uber Eat’s latest ‘Get almost, almost anything’ campaign via Special

  James Sexton: "It’s been great working alongside director Mark Molloy and Jason, to bring this sitcom trope to life, as well as...

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  Agencies

  ‘Major video disrupter’ and a ‘huge opportunity’: Media buyers share their thoughts on Amazon’s ad tier, sports streaming and rich first-party data

  Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.

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  Agencies

  EssenceMediacom and Mars Bar reward effort in its ‘For You Who Did That Thing You Did’ campaign

  Pippa Berlocher: "By harnessing the power of Amazon Australia’s engaged customers as well as their sophisticated AI capabilities, we're creating a truly...