Emotive scores three senior hires in agency shake-up

Independent creative agency Emotive has appointed Tian Skene, Jessica Nord and Claire O’Sullivan to its account management team.

Skene joins as Business Director, Nord as Account Director and O’Sullivan as Senior Account Manager.

Skene joins as Business Director

Skene previously held senior roles at BMF, where she led the ALDI account, and independent agency DO, where she was Client Service Director.

She will lead THE ICONIC and Coca-Cola’s alcohol ready-to-drink portfolio at Emotive and support the agency’s new business activity.

“The ambition at Emotive is infectious. I knew immediately I wanted to be part of it. Genuinely good people who care deeply about the work, their clients and most importantly each other,” Skene said.

Nord and O’Sullivan join agency

Nord also joins from BMF, where she was Account Director across Westpac, Amazon Ring, Zoetis and Tourism Tasmania.

She will work across Emotive clients including Activision and Perfection Fresh.

“What drew me to Emotive is how naturally strategy and craft sit together here. It’s rare to find an agency that backs big thinking as much as it delivers on bringing brilliant work to life. After nearly a decade dividing my time between creative and digital agencies, that’s exactly the environment I do my best work in, and I can’t wait to bring that to Emotive’s clients,” Nord said.

O’Sullivan joins from Dublin independent Boys + Girls, where she was Account Manager across The Musgrave Group and Three Mobile.

She will work across Google and Breville alongside Business Director Monika Vidovic.

“Moving from Dublin to Sydney, after working across both networks and independents, I wanted somewhere with real independent spirit and creative ambition. I found it here. Brilliant people who take the work seriously without taking themselves too seriously, and a belief in ideas that change how people feel. That’s what drew me to advertising in the first place,” O’Sullivan said.

Appointments follow client wins

Emotive founder and CEO Simon Joyce said the appointments would strengthen the agency’s account management capabilities.

“Account management is one of the most underrated crafts in our industry. It is the job of understanding an idea well enough to carry it, then ensuring its potential is maximised as it travels across increasingly complex ecosystems. Just as importantly, it means being the glue that brings client and agency together as one team. Tian, Jessica and Claire are all brilliant at it, and all three come to us from excellent creative agencies. A front cover announcement felt about right.”

The appointments follow new business wins for Emotive, including THE ICONIC, Nespresso, El Jannah and North by AMP.