Criteo announced the launch of its Connected TV (CTV) solution in Australia.
The commerce media company’s CTV solution uses its unique audiences and robust access to data alongside full-funnel management and full-service support to help customers achieve measurable outcomes.
The use of CTV as a retail and marketing tool is growing in Australia. Nearly a quarter (24%) of Australians actively used a CTV in 2021, up from 18% in 2019, according to Criteo’s recent Shopper Story Survey.
As ad-supported CTV platforms continue to emerge in the ANZ market, video is becoming an essential part of advertising strategies.
Consisting of non-skippable, in-stream ads, Criteo’s CTV offering is now available in the same easy-to-use marketing solutions platform Criteo is known for and will provide:
• Customised Audience Targeting: Marketers can combine Criteo’s global Shopper Graph and proprietary data assets, based on 120+ shopper intent signals, with their rich first-party data to reach and influence customised audience segments more accurately.
• Global Access: As one of the largest media buyers, Criteo’s relationship with Supply Side Platforms (SSPs) and nearly 5,000 direct publisher partnerships provide greater access to inventory and better buying efficiencies.
• Acquisition and Retention Strategies: Marketers can combine sequential messaging strategies across every stage of the shopper journey, using highly visual content to build awareness with new customers, while leveraging the best of Criteo’s performance capabilities to continue conversations with existing customers.
• Enhanced Measurement: Through full-funnel marketing reporting, Criteo can show marketers the impact of their awareness campaign on their other Criteo campaigns, to help them better understand the influence CTV has on the path to purchase.
Colin Barnard
Colin Barnard, managing director, ANZ, Criteo said of the launch: “This new offering will allow our customers to reach consumers through an increasingly popular platform.
“Utilising Criteo’s Shopper Graph, which taps into data from 75% of the world’s online shoppers, we assist in growing awareness for brands and building on this through our strong advertising solutions for a full-funnel approach.
“We are proud to see Criteo continuing to innovate and provide Australian brands with the tools needed to successfully engage consumers online,” Barnard added.
With Criteo’s superior commerce data, technology, and scale, marketers will now be able to reach customers with a video ad through CTV.
Combining Criteo’s commerce data and audience-first solutions in Australia will support marketers to leverage CTV advertising to drive impactful business outcomes.