Cision, a global communications intelligence company, has announced that it has completed the acquisition of real-time media monitoring company Streem.
Since announcing the deal in December 2021, Streem has continued its high-growth trajectory, winning major new customers, including Amazon, HSBC, Crown Resorts, and several government departments.
Stephen Boyes, Cision’s chief revenue officer, said: “Streem has established itself as the customer-preferred media intelligence platform in the ANZ market. We are excited that they are now part of the Cision family and that our ANZ customers can benefit from a full suite of monitoring, distribution, insights, and social media solutions.”
Streem customers will benefit from the global reach of Cision, while continuing to receive the same local support and expertise they have relied on since the company’s launch in 2017.
Streem’s customers will also continue to access the company’s existing media monitoring and insights platform, supported by its local product and engineering team.
L-R: Antoine Sabourin and Elgar Welch
Elgar Welch, CEO of Streem said: “The closing of this deal gives us the opportunity to create the ANZ region’s leading media intelligence offering and Streem is now best positioned to deliver on every customer’s need through a single platform and local team.”
The completion of the acquisition follows approval by Australia’s Foreign Investment Review Board (FIRB) and the United States’ Department of Justice (DoJ), and results in a sale of 100% of Streem shares to Cision.
Streem will continue to operate as an independent brand, with operations and people, including key management and founders Elgar Welch (CEO) and Antoine Sabourin (CTO), to remain in place.
Cision, a leader in PR, marketing and social media management technology and intelligence, helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.
PR Newswire, a network of over 1.1 billion influencers, in- depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions.
Cision has offices in 24 countries throughout the Americas, EMEA and APAC.
Read more: Streem to be acquired by global communications firm Cision