Circles.Life has unveiled Australia’s first 3D billboard on top of the Emporium shopping centre in Melbourne city.
The company is one of Australia’s fastest-growing telcos, known for its innovative approaches.
Influencers and regular customers have been transformed into bespoke 3D avatars, Circles.Life is giving the platform to a limited number of Australians to amplify their personal messages.
The launch of the billboard will take place on-site, and feature the likes of AJ Clementine, an online creator and LGBTQ+ advocate, gaming influencer Joel Bergs, and the creative, maximalist duo of Josh and Matt design.
The 3D billboard can be used to spread awareness, provide messages of hope, and motivation for those passing by.
Clementine is a well-known TikTok creator, best known for sharing her journey as a transgender woman on social media.
“I always dressed up my video game characters so creatively as a child, showing off your unique self is a gift and I loved being able to do that with my avatar,” Clementine said.
INVNT and Mediahub worked with Circles.Life to bring the campaign to fruition, both full-body and head-only avatars have been created in a bespoke way for each individual.
“We are all so unique so we think it’s important to show that in the way you dress, decorate and live, as well as your values. It’s really great to see Circles.Life recruiting everyday Aussies to be a part of this new platform” said Josh and Matt, a couple who share their maximalist interior decorum on TikTok.
Emilie Chell, head of marketing, growth and experience at Circles.Life, explained that the 3D billboard was created as a way for their customers to communicate in a completely new way, saying “we always want to push the limits of what;’s possible – we’re not afraid of being ‘the first’.”
“We’re a new type of telco, with our customers in charge. We also have the highest rated app of any telco in Australia, which means our customers have the power right in the palm of their hands,” she said.
Messages will be broadcast on the 3D billboard 24/7 from February 21 – February 27.