Former Starcom exec Peter Toone joins Melbourne indie Rock Agency

Former Starcom Melbourne MD Peter Toone has joined indie digital agency Rock as managing partner.

Toone left Starcom at the end of 2017 after 11 years with the company.

Rock founder and MD Cam Lee said: “Pete is a great fit for our business. He brings a wealth of large agency experience obviously, but he’s also a great cultural fit for our team, which was key. It’s great to have him on board to help take the business to the next level.”

Peter Toone said: “They’ve built a great business over the past three years and are positioned for even greater success moving forward. I was impressed with their commitment to senior involvement with clients, and their willingness to adapt to current and future client demands without sacrificing the quality of delivery.”

Rock business partner Andy Lee said: “We were really excited to have Pete join the team. We think we have the right mix of talent and capability to make a real difference for our clients. It’s an exciting time at Rock.”