CHEP has announced the appointment of Catherine Mellon as executive strategy director.
Mellon joins the agency and its national strategy leadership team after seven years with M&C Saatchi, starting as a senior strategist in 2015. Her last role there was as group strategy director.
While at M&C Saatchi, Mellon led strategy for high-profile clients such as Commonwealth Bank, Baiada Brands, Woolworths, Sydney Opera House, Minderoo and more.
As an integrated strategist, she believes in building brands from the ground up, facilitated by a strong focus on working alongside senior stakeholders to place brand and innovation thinking at the heart of their business.
Mellon’s passion for creativity has seen her work awarded at a range of major creative and strategic award shows.
Lilian Sor, CHEP’s chief strategy officer, said of Mellon’s appointment: “We’re thrilled to have Cat join our crew of multi-disciplinary strategists. Cat’s reputation for being whip-smart, collaborative, humble and kind to the core proceeds her.
“Her depth of strategic experience, creative flair and business nous make her the perfect strategist to help our clients continue to out-compete the market,” she added.
Mellon said of her new role: “Ideas come in as many shapes as do client and real world problems, so I’m so excited to be joining CHEP, who have a formidable mix of brains, business structure and skill sets to create modern, interesting ideas and experiences.”
“The instant I started talking with Lil, Gav and Juz, I could feel their shared vision for CHEP and importantly, loved how important it was for them to surround themselves with great humans. I can’t wait to get stuck in,” she added.
Sor was appointed as chief strategy officer in July. In the role, she will oversee the strategy and planning function across the network.
See also: CHEP Network welcomes Lilian Sor as chief strategy officer
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Top image: Cat Mellon