From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.
Bianca Cowie: 'The team’s understanding of youth culture and their ability to execute in culture more broadly is a real strength that...
Andrew Hicks: 'Christmas campaign reflects on the enduring traditions that have shaped our connection with Australian communities.'
'For now it’s just a massive thank you to everyone we have met who has helped us settle into life in Australia...
The agency will focus on engaging niche sports fan bases through targeted digital strategies.
Scott Dettrick: "BIG W has gone back to the drawing board with its new range of basics clothing, with a focus on...
Justin Graham: "We're taking on the challenge of expanding our capabilities in digital and data-first brand experiences. Tanya is an integral part...
"The effectiveness of an emotive approach is something being increasingly realised and a natural way for the Steggles brand to be part...
Plus: Matt Chandler, Hearts & Science's new leadership team, and Kerel Cooper.
The production house will focus on delivering multimedia immersive experiences and cinema-style documentaries.
"Asking the AFL for permission to change a guernsey mid-season is no easy feat – but it’s important to us that footy...
Scott Dettrick: "They are both curious and provocative thinkers with a keen eye for what's coming next in advertising."
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
M&C held the account since 2018, and was responsible for its 'Come and Say G'Day' campaign.
