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Australians lead the world in brand neutrality - and 10% refuse to share data with brands
'When consumers feel respected and rewarded, loyalty naturally follows.'
by Frances Sheen – May 14, 2025
Adland ARIA returns for 2025 to celebrate Australian music in advertising
The ARIA Award for Best Use of an Australian Recording in an Advertisement is set to return for its third year, recognising the role of local music in brand storytelling.
by Tom Gosby – May 14, 2025
Quantcast appoints Jordan Khoo as APAC Vice President
Digital advertising firm Quantcast strengthens Asia-Pacific leadership with experienced executive.
by Tom Gosby – May 14, 2025
Media Roundup: Alan Jones delays trial, Warner Bros. salary ranker, Telstra's AI hub, Pinterest's big ad play and iconic filmmaker dies
See the top industry stories trending today.
by Natasha Lee – May 14, 2025
The cost of fragmented advertising: New data reveals huge consumer ad fatigue
Sara Picazo: 'When the data shows that traditional, single-channel approaches are losing effectiveness, it’s time to rethink the approach.'
by Mediaweek Admin – May 14, 2025
Ryan Reynolds’s Wrexham AFC heading to Australia, broadcast exclusive to Paramount+
Wrexham AFC will headline Paramount+’s Winter Festival of Football with a three-match tour of Australia in July, as part of the streamer’s exclusive month-long football showcase.
by Tom Gosby – May 13, 2025
Revealed: The world's most-visited websites
This offers meaningful insight into audience intent, content discovery, and the digital platforms shaping those interactions.
by Mediaweek Admin – May 13, 2025
TikTok boosts lead generation with new livestream DM feature
By integrating Live DMs into live streams, TikTok is hoping to offer a more interactive experience.
by Mediaweek Admin – May 13, 2025
Media Roundup: Social platforms anti-abuse tech fail, Wilkinson speaks out, Acast scores 'The Athletic' deal and Roblox safety fears
See the top industry stories trending today.
by Natasha Lee – May 13, 2025
AFR appoints Howatson+Company as creative agency of record
Vera Straubinger: 'We're excited to partner with them as we embark on this next chapter and build on the AFR's legacy for new audiences.'
by Frances Sheen – May 13, 2025
IBM joins Australian Centre for AI in Marketing (ACAM) to help upskill marketers in AI
Miki Luong: 'There’s a strong alignment in how we both approach AI -purpose-led, human-centred, and grounded in trust.'
by Alisha Buaya – May 12, 2025
Cartology appoints Robbie Lawson and Sam Way to lead new commercial verticals
Cartology has named Robbie Lawson and Sam Way to new senior leadership positions overseeing commercial strategy across its Everyday Needs and Food verticals.
by Tom Gosby – May 12, 2025
Five minutes of junk food ads can spike kids’ calorie intake, study finds
'A clear message to policymakers: food advertising is driving excess calorie intake in children.'
by Mediaweek Admin – May 12, 2025
Inside Seven’s multi-million Melbourne move: New Studios, bigger vision
Peter Mitchell: 'Our graphics will be better and brighter and the whole look will be much cleaner.'
by Mediaweek Admin – May 12, 2025
Media Roundup: ABC's 'bias' warning, SCA's boardroom 'shake-up', WPP's rebrand drama, Disney's DEI backtrack and Markle's legal woes
See the top industry stories trending today.
by Natasha Lee – May 12, 2025
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