Brands
Latest stories
Virgin Australia and Visit Victoria launch one-night-only Last Flight Club
Libby Minogue: 'It wasn’t just about getting to Melbourne – it was about creating unforgettable moments along the way.'
by Alisha Buaya – Aug 28, 2025
Yorkshire Tea rolls out new social video in 'Proper Corrections' campaign
Carly Murphy: 'The campaign is about connecting with Aussies on their terms, and this moment was designed to bring that idea to life – not through explanation, but by sparking a smile.'
by Alisha Buaya – Aug 28, 2025
Surfing Australia extends partnership with NRMA Insurance to boost grassroots and women's programs
Chris Mater: 'NRMA Insurance has shown they’re not just investing in events; they’re investing in people and communities.'
by Alisha Buaya – Aug 27, 2025
The Daily Aus offers real-time transparency on its business with newsletter & podcast series
Tasman Page: 'Partnering with TDA is about showing the next generation of leaders that faster, smarter ways of building are possible – and that with the right tools, ambition turns into momentum.'
by Alisha Buaya – Aug 27, 2025
Airwallex positions itself as the ‘Future of Finance’ as it takes a wrecking ball to the ways of old
Sam Geer: 'The campaign is as creative and cohesive as it gets - by harnessing the full power of digital, social and high-impact, out-of-home advertising mediums, we’re ensuring this message cuts through to businesses everywhere.'
by Alisha Buaya – Aug 25, 2025
AANA CEO on why unhealthy food ad bans won't cut obesity, education will
'Now is a great time for the industry to come together with health experts and the government to help promote a healthier lifestyle.'
by Alisha Buaya – Aug 25, 2025
Knobby named official underwear supplier and brand partner for Australian Olympic Team
Knobby has entered a brand partnership with the Australian Olympic Committee as the official underwear supplier for the Milano Cortina 2026 Winter Olympics and Senegal 2026 Youth Olympic Games.
by Mediaweek Admin – Aug 22, 2025
Harry Garside to run Sydney Marathon as face of Ninja partnership
The Sydney Marathon recently joined the Abbott World Marathon Majors, putting it on the global stage alongside New York, Boston and Tokyo.
by Alisha Buaya – Aug 22, 2025
Christie Taylor in the drivers seat at Gumtree Group to lead auto advertising
Jessica Hunter: 'Christie’s appointment reflects our commitment to embedding true category experts into our commercial team.'
by Alisha Buaya – Aug 20, 2025
"It's more than a change of logo." Accompany unveils new corporate brand for Magellan
Linda Jukic: 'It has modernised the look and feel, and has set the brand up for its future.'
by Alisha Buaya – Aug 20, 2025
Principals unveils Melbourne Chamber Orchestra's new season visual identity
Adele Schonhardt: 'With a track record of creating brands that captivate and connect, Principals was the perfect partner to help bring this vision to life.'
by Alisha Buaya – Aug 19, 2025
Muffin Break seizes the day with its new brand platform
Muffin Break has launched a new brand platform, Café Diem, encouraging Australians to make the most of their café experience. The platform was developed with creative agency jnr., appointed Muffin…
by Alisha Buaya – Aug 18, 2025
'We became a bit complacent': Subway's marketing director on transforming the brand for its 60th anniversary
Rodica Titeica: 'We're just getting started.'
by Alisha Buaya – Aug 15, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
Untitled Group's Dwayne Thompson on building authentic brand moments at Beyond The Valley
'Our most successful partners are those who embrace change and experiment alongside us, keeping the festival fresh, exciting, and ahead of the curve.'
by Alisha Buaya – Aug 13, 2025
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