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David Jones forges retail media partnership with Criteo
David Jones launched its stand alone retail media department, David Jones Amplify, in August last year.
by Amy Shapiro – Mar 27, 2024
Julia Edwards and Shalyce McLean join Uber's advertising division
The appointments come after Mediaweek revealed Nicole Bardsley was Uber's new head of marketing.
by Alisha Buaya – Mar 26, 2024
Justin Hind's Reunion Agency launches first work for Rest Super
Reunion Agency, launched in June 2023, is co-led by Hind and Stephen Knowles.
by Amy Shapiro – Mar 26, 2024
SBS, Jack Nimble debut 'Alone Cologne' for Alone Australia Season 2
Notes of "smoked fish skin, unwashed skin, and greasy hair."
by Amy Shapiro – Mar 26, 2024
Australian Grand Prix and Ten on ambitions for creating the 'biggest event in Australia'
Speaking to Mediaweek, Darien Misko hoped a record-breaking 450,000 fans would pass through Albert Park's gates. He got 452,052. He's aiming to beat Silverstone's 480,000.
by Brittney Rigby – Mar 25, 2024
Cadbury expands Accessible Easter Egg Hunt with NextSense and FutureLabs
Chris Rehn: "It’s important we continue talking about how to make Australia a more inclusive society."
by Amy Shapiro – Mar 25, 2024
Sportsbet, Maccas, Sony, Jim Beam: Foxtel Media unveils new and returning sponsors for 2024 AFL season
Three new sponsors - GMHBA, Tradie Beer and Jim Beam - have also joined the lineup.
by Jasper Baumann – Mar 21, 2024
oOh!Media and Nine Perth among returning sponsors for 2024 Oasis Ball
The Oasis Committee hopes to raise $150,000 for The Salvation Army and Oasis House.
by Jasper Baumann – Mar 21, 2024
Aussies compromising values, brand loyalty amid cost of living pressures: M&C Saatchi
There has also been a "massive dip" in buying homegrown brands.
by Alisha Buaya – Mar 21, 2024
How the World Cup gave women's sport a 'commercial seat at the table'
"The Women's A-League has had a really direct uplift with double memberships being bought across some clubs to Sydney FC having close to an eightfold increase in memberships."
by Jasper Baumann – Mar 21, 2024
Matt Gudge appointed CMO at Dan Stinton's Healthengine
Stinton, to whom Gudge will report, said the hire "reflects our commitment to investing in both talent and technology to improve access to healthcare for Australians."
by Brittney Rigby – Mar 21, 2024
Angel City FC is growing women's sport through its brand-building
"Our investors, including Natalie [Portman], don't get anything special ... they all have to buy tickets for our games, they need to support women's sports."
by Jasper Baumann – Mar 20, 2024
'They’ve already got some brand recognition': Branding the Tasmania Devils AFL team
Nathan Birch: "Tasmania Devils vs Tasmanian Devils – I’m sure the lawyers at Warner will keep a close eye on that.”
by Tess Connery – Mar 19, 2024
Supermassive snares Zambrero's creative account
Supermassive was successful in the Mexican restaurant chain's competitive pitch, Mediaweek can reveal.
by Brittney Rigby – Mar 18, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
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