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Grill'd and Oscar Piastri team up for turbocharged burger collaboration
Oscar Piastri: 'Both Grill’d and I were born in Melbourne and I’ve always been a long-time fan of their healthy and nutritious burgers.'
by Alisha Buaya – Feb 20, 2025
Kleenex unveils refreshed packaging design from Hulsbosch
Mikey Hart: 'By creating a clear and cohesive design architecture, we’ve helped ensure Kleenex continues to have a strong presence in the category'
by Mediaweek Admin – Feb 19, 2025
HubSpot and Canva partner to help businesses streamline content creation
Karen Ng: 'We're making it fast and easy for teams to create professional designs at scale.'
by Alisha Buaya – Feb 19, 2025
Former Domino's APAC CMO Todd Reilly joins AHB Group
Charles Agius: 'Todd’s leadership and vision will be pivotal in elevating our brand presence and creating a stronger connection with our customers.'
by Alisha Buaya – Feb 18, 2025
Snapchat launches new teen 'Council for Digital Wellbeing' in Australia
Ben Au: 'We're passionate about making Snapchat a fun and safe place for connecting with friends and family.'
by Natasha Lee – Feb 18, 2025
'Everyone Must Go!': New Zealand’s Tourism $500K campaign backfires
'It’s time to swap the thongs for the jandals, the Hunter Valley for the Hawke’s Bay, and get the bloody hell over here.'
by Emma Shepherd – Feb 18, 2025
NRMA Rewards gives members access to sports and entertainment benefits in new TEG partnership
Victoria Doidge: 'Both TEG and NRMA are building sophisticated digital and data eco-systems to better serve Australians, together as partners we believe we can truly make an impact.'
by Alisha Buaya – Feb 17, 2025
Netflix Australia awards media and creative accounts to Initiative and Amplify
Jo McAlister: 'To say the team are excited is an understatement.'
by Alisha Buaya – Feb 17, 2025
How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'
by Alisha Buaya – Feb 17, 2025
The Iconic reveals new iteration of 'Got You Looking' masterbrand via Dentsu Creative and Love Media
Joanna Robinson: 'The campaign and strategy is clearly resonating, so this year, we’re taking it even further— delivering more captivating visuals designed to stop people in their tracks.'
by Alisha Buaya – Feb 17, 2025
How sparking a flavourful debate reignited the Twisties brand
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
by Alisha Buaya – Feb 14, 2025
Chux and Spotify curate the summer cleaning playlist via Connecting Plots
Lee Everson: 'The new year is the right time to do this as it’s where routines are set for the year ahead.'
by Alisha Buaya – Feb 13, 2025
Toyota ensures Every Step Matters in new campaign via Saatchi & Saatchi
Mandie van der Merwe: 'We found a highly contextual way to remind Australians why Toyota is Australia’s most trusted auto brand.'
by Alisha Buaya – Feb 13, 2025
How creator and celebrity-led content achieved results for Les Mills International
Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'
by Alisha Buaya – Feb 13, 2025
Pankind – Pancreatic Cancer Australia gets a brand refresh via Principals
Astrid Mallard: 'We want to shift the dial – to create a future where pancreatic cancer is no longer a devastating diagnosis but a challenge that can be faced head-on.'
by Alisha Buaya – Feb 12, 2025
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