Latest stories
GMSV launches ‘Made for More’ platform in new campaign via MBCS and CRATER
Shanan Goldring: 'This campaign was born from a simple insight: that modern families don’t want to choose between power and engineering, or comfort and capability.'
by Alisha Buaya – May 14, 2025
Australians lead the world in brand neutrality - and 10% refuse to share data with brands
'When consumers feel respected and rewarded, loyalty naturally follows.'
by Frances Sheen – May 14, 2025
OMD Create and Simplot showcase new range with 'Deli Lane' dining experience
Katie Saunders: 'With the Birds Eye Deli range, we’re bringing paddock-to-plate quality to Australian kitchens, making it easier than ever to master midweek meals with proudly grown Australian ingredients.'
by Alisha Buaya – May 14, 2025
Quantcast appoints Jordan Khoo as APAC Vice President
Digital advertising firm Quantcast strengthens Asia-Pacific leadership with experienced executive.
by Tom Gosby – May 14, 2025
Media agency execs belt out a tune for SBS's Eurovision Karaoke Contest
The Melbourne event had an 80s theme and was hosted by performer Skyla who delighted the audience with a surprise performance to Loreen’s Euphoria.
by Alisha Buaya – May 13, 2025
72andSunny ANZ wins Princess Cruises
Nick Ferguson: 'We appointed 72andSunny due to their belief in Optimism and their expertise working with modern global and Australian brands and their ability to connect these with modern Australian audiences.'
by Alisha Buaya – May 13, 2025
Avenue C appointed media agency partner for Zip Water across ANZ
Mike Abbott: 'Avenue C impressed us with their strong, integrated approach across media - from social and SEM to influencer and SEO.'
by Alisha Buaya – May 13, 2025
TikTok boosts lead generation with new livestream DM feature
By integrating Live DMs into live streams, TikTok is hoping to offer a more interactive experience.
by Mediaweek Admin – May 13, 2025
Impressive names General Manager
Robert Tadros: 'Her deep understanding of media, performance, and people-first leadership will be instrumental as we continue to scale and deliver exceptional value to our clients.'
by Alisha Buaya – May 13, 2025
Emotive appoints Head of Partnerships
Sebastian Revell: 'She’s whip smart, wildly versatile, and the kind of operator who’ll help supercharge our next phase of growth.'
by Alisha Buaya – May 13, 2025
QV launches 'care behind every bathroom door' campaign via Sunday Gravy and Half Dome
Kira Torpy: 'This campaign is a nod to everything we do behind closed doors to care for ourselves and others to make Australia feel seen.'
by Alisha Buaya – May 12, 2025
Unilever cleaning brand Jif launches new campaign via REBORN
David Easton: 'This campaign is about flipping the narrative, taking cleaning, something traditionally mundane, and making it a moment of entertainment.'
by Alisha Buaya – May 12, 2025
ACMF, This is Flow, and UnLtd join forces to kick off first-ever brand campaign
Catherine Rushton: 'We are incredibly excited to launch the next phase of this partnership and are grateful for their belief in our mission to support children.'
by Alisha Buaya – May 12, 2025
IAB Australia opens call for speakers ahead of MeasureUp 2025
They're calling on the industry to challenge convention, offer new insight, and help the sector move toward a more measurable, accountable future.
by Natasha Lee – May 12, 2025
Panasonic teams up with Awaken for creative strategy and production to launch new hairdryer range
Chris Parker: 'Our strategy was to meet style-savvy, tech-forward consumers seeking premium haircare solutions where they are, our media mix and smart audience targeting is designed to capture customers in the moment.'
by Alisha Buaya – May 12, 2025
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