Latest stories
Mad Mex waves 'Bye Bye' to bland in new brand campaign via Connecting Plots
Nick Cook: 'We wanted it to depict Mad Mex as the antidote for the mundane, and capture the spirit of Mad Mex and its fans - bold, fun and full of flavour.'
by Alisha Buaya – Jun 5, 2025
Springboards gets backing from industry heavy weights
Pip Bingemann: 'Having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special.'
by Alisha Buaya – Jun 4, 2025
Emma Butler joins Compass Studio as account director
Luke Dean-Weymark said Butler’s appointment comes at a strategic moment for the agency.
by Natasha Lee – Jun 4, 2025
Think HQ taps into Bushells heritage in new campaign
Wellison D’Assuncao: 'We’re reminding Australians that Bushells is more than just tea - it’s a trusted part of the journey, past and present.'
by Alisha Buaya – Jun 4, 2025
ACCIONA highlights the possibilities of sustainable innovation in new campaign via DDB Group Melbourne
Giles Watson: 'ACCIONA isn’t just ticking the sustainability box, they’re rethinking what’s possible with ideas that are completely out of the box.'
by Alisha Buaya – Jun 4, 2025
Flywheel and Uber Advertising launch retail media partnership
Mohammad Heidari Far: 'Our partnership with Uber Advertising, and supported by our expert team, allows brands to not only reach the right audiences at the right time but also drive sustainable incremental sales.'
by Alisha Buaya – Jun 4, 2025
Curious Nation appoints Braydon Priest as senior producer in NZ
Former MediaWorks executive Braydon Priest has joined brand activation agency Curious Nation as senior producer, supporting the agency’s expanding footprint across New Zealand.
by Tom Gosby – Jun 4, 2025
Damien Eley brings The Many to Australia
Damien Eley: 'It’s more about evolving The Many’s offering into something new that responds to, but also challenges, the market here - something flexible, local, and able to grow.'
by Alisha Buaya – Jun 4, 2025
Emotive CEO speaks out on the end of decade-long partnership with Optus
Simon Joyce also discusses the impact of Optus on the agency, business and the pitch.
by Alisha Buaya – Jun 4, 2025
Optus appoints Accenture Song Media and Droga5 to media and creative accounts; drops UM as media agency
UM Australia CEO called industry 'speculation and rumour' throughout pitch process 'disheartening' and that it 'created an environment of uncertainty and unnecessary pressure.'
by Alisha Buaya – Jun 3, 2025
The Growth Distillery maps Australia’s evolving luxury consumer
This evolving landscape poses both challenges and fresh opportunities for brands.
by Natasha Lee – Jun 3, 2025
IPG Mediabrands receives AWEI Silver Tier Recognition for LGBTQ+ Inclusion
Kim Lion: 'To receive Silver Tier accreditation during Pride Month makes it even more special, it’s a moment of pride for everyone across the company.'
by Alisha Buaya – Jun 3, 2025
Avenue C wins AMP media account
Tina Cleary: 'Their team brought a sharp strategic lens paired with an impressive ability to connect long-term brand growth with short-term performance outcomes.'
by Alisha Buaya – Jun 3, 2025
HoMie launched Hoodies for Homelessness campaign via Town Square
Brendan Day: 'We know people are overwhelmed by causes, so instead of trying to guilt anyone into action, we wanted to do the opposite.'
by Alisha Buaya – Jun 3, 2025
Enigma wins Humm Group
Chiara Bianciardi: 'Enigma demonstrated a clear understanding of our customers, our ambitions, and how to help us grow as we ramp up and roll out new products.'
by Alisha Buaya – Jun 2, 2025
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