Latest stories
Allianz on emotional customer reaction to Flight of the Finch campaign
Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'
by Alisha Buaya – Jun 30, 2025
Public affairs firm Anacta taps David Brain as Chair
Evan Moorhead: 'He’s an innovator with deep global experience and a sharp instinct for what drives opinion and behaviour.'
by Alisha Buaya – Jun 30, 2025
Smelly Lunch Stories and Urban List partnership to launch DEI survey
'This survey helps us move beyond anecdotal evidence to build a clearer, data-led picture of how inclusive our industry truly feels today, and what needs to change.'
by Alisha Buaya – Jun 30, 2025
VMO opens entries for 2025 Ultimate Media Champion competition
Paul Butler: 'What we love about the Ultimate Media Champion is that it puts just as much focus on mental strength as physical.'
by Alisha Buaya – Jun 30, 2025
dentsu Queensland and TEQ celebrate the regions with Traveller
Kim McConnie: 'It’s a powerful celebration of our destination and a true reflection of the Team Queensland spirit that brought it to life.'
by Alisha Buaya – Jun 30, 2025
IMAA hosts 12 agency execs on NT cultural immersion trip
Jacqui Alley: 'The IMAA’s goal is to create long-term economic opportunity and visibility for the Aboriginal community through storytelling and genuine collaboration.'
by Alisha Buaya – Jun 30, 2025
Superfan Facebook campaign prompts Lipton Chai Latte relaunch
Wellison D'Assuncao: 'The bigger story here for brands and marketers is the one about the importance of understanding your audience and the power they have.'
by Alisha Buaya – Jun 30, 2025
Lovehoney battles tough ad restrictions in unapologetic, raunchy new campaign
Camilla Rossi: 'By blending clever strategy, humour, a bit of mischief and a lot of innuendo, we’re thrilled to launch ‘Feel the Lovehoney’.'
by Alisha Buaya – Jun 27, 2025
Allen's Lollies campaign insists it will always 'Bring the Fun'
Melanie Chen: '‘Bring the Fun’ reminds everyone when you bring a bag of Allen’s lollies, you are bringing more than just a bag of lollies, you are bringing the fun to any occasion.'
by Alisha Buaya – Jun 26, 2025
Kantar’s Brand Blueprint Awards crowns Tinder Australia campaign for ‘Most Effective’
Kristen Hardeman: 'Our aim was to shift perceptions by showcasing Tinder’s trust and safety features in a meaningful way.'
by Alisha Buaya – Jun 26, 2025
Apparent nabs Cristina Douglas and Tom Twiby from R/GA
Suzy Smiley: 'We’re delighted to welcome Cris and Tom to the team. They will play an integral role in helping us grow and strengthen our experience design offering for our clients.'
by Alisha Buaya – Jun 26, 2025
IMAA announce the eight finalists of Pitch-Chella 2025
Teams prepared a pitch for the charity’s paid and earned media, showcasing innovative solutions to amplify the charity brand and its work in helping to solve Australia’s homelessness crisis.
by Alisha Buaya – Jun 26, 2025
Simon Lee hires a new Head of Creative Services for Enigma to provide "the emotionally intelligent oil that keeps an agency humming."
Enigma has appointed Clare Yardley as Head of Creative Services. She joins after a decade with BMF Australia.
by Alisha Buaya – Jun 26, 2025
With a market leading Client Happiness score, Involved Media promotes a Group Account Director from within
Sarah Keith: 'This promotion reflects the impact she’s already made at Involved Media, and the confidence we have in what’s next.'
by Alisha Buaya – Jun 26, 2025
dentsu QLD's Chris Ernst on segmenting his life into buckets - Next of The Best
Chris Ernst, managing director of dentsu Queensland, was named as the winner of the Leadership category at Mediaweek's Next of The Best awards. Judges of the category recognised Ernst for his…
by Alisha Buaya – Jun 26, 2025
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