Latest stories
Never Not International Women’s Day co-founder and a 300-foot J Balvin wrangler join R/GA as Creative Leads
Victoria Curro: 'Prue and Ben bring the energy and creative ambition that reflects the direction we’re taking as a business.'
by Alisha Buaya – Jul 8, 2025
Woolworths Group’s Healthylife adds Bread to its plate
Ben Padfield: 'We were looking for a partner who could combine deep strategic thinking with scroll-stopping creativity, and Bread’s approach aligned strongly with this focus.'
by Alisha Buaya – Jul 8, 2025
A $219.99 Mercedes-Benz? Craig Lowndes’ Hot Wheels build sells out on Carsales
Thinkerbell, Mattel and Carsales have teamed up to launch Mattel Brick Shop with a Hot Wheels range, fronted by Craig Lowndes’ custom-built Mercedes-Benz.
by Tom Gosby – Jul 8, 2025
Atomic 212° scores an ace with Tennis Australia
Rory Heffernan: 'Tennis Australia is such an important cultural organisation, and we are absolutely delighted to be given the opportunity to bring its world-class events and participation initiatives to life.'
by Alisha Buaya – Jul 8, 2025
New hires join Jaywing Melbourne office
Tom Geekie: 'Our investment in creative is deliberate, not just to meet client demand, but to push what’s possible when you combine deep data insight with exceptional storytelling'
by Alisha Buaya – Jul 7, 2025
IMAA urges media agencies to ‘Buy Blak’ during NAIDOC Week
The IMAA is encouraging independent agencies and the wider media industry to support Aboriginal and Torres Strait Islander-owned businesses throughout NAIDOC Week 2025.
by Tom Gosby – Jul 7, 2025
Dialogue expands client roster with sports tech, wine, and digital infrastructure
Dialogue has announced three new client wins across sport tech, building infrastructure and premium wine, including startup Liveheats and long-time partner Legrand.
by Tom Gosby – Jul 7, 2025
Bonfire takes on east coast with Melbourne expansion
Rene LeMerle: 'Now with a team working in Melbourne, and a new office location, we can provide a deeper level of partnership.'
by Alisha Buaya – Jul 7, 2025
University of New England and Carat extends partnership amid shifting expectations of higher ed
Michaela Lobb: 'Carat brings that intelligence and agility to help us deliver growth and create impact where it matters most.'
by Alisha Buaya – Jul 7, 2025
Think HQ MD Jen Sharpe dissects impact of US FTC approval on Omnicom acquisition IPG on Australian agencies
'The sheer scale of compromise contained within the clause represents an inflection point for our industry and public discourse.'
by Alisha Buaya – Jul 7, 2025
CommBank battles doubts, inspiring self-belief in Australians
Jo Boundy: 'This campaign is about pushing through doubt to follow your unique Australian dream, no matter how big or small.'
by Alisha Buaya – Jul 7, 2025
Indigenous Marathon Foundation taps SLIK ahead of fundraising campaign with $1 million target
Katie Brown: 'They understand that this is a story of strength, pride, and possibility – and they’ve developed a campaign model that both moves people and drives results.'
by Alisha Buaya – Jul 7, 2025
"Some briefs just hit different. KFC has real cultural clout, and we don’t take that lightly."
Sally Spriggs: 'We’re excited to be partnering with the team at We Are Social as we continue to build a strong connection between our iconic brand and young Australians.'
by Alisha Buaya – Jul 7, 2025
Gen Z content creators bring Y2K twist to new Bonds campaign
Kedda Ghazarian: 'This exciting new chapter in our brand campaign is all about seeing Bonds through the lens of the next generation – unfiltered, unedited, and completely authentic.'
by Alisha Buaya – Jul 7, 2025
Hose company Pirtek is Drama Resistant with new media account management
Paul Brennan: 'We thoroughly enjoyed working on the strategy and activation of the media and bringing the ‘Drama Resistant’ theme to life.'
by Alisha Buaya – Jul 7, 2025
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