Latest stories
'Is Don. Is Good.' returns with Matt Preston as new brand face
Steve O’Farrell: 'This DON campaign represents what’s possible when great clients, production partners and creativity combine with craft and purpose.'
by Alisha Buaya – Sep 7, 2025
Sussan Group appoints AMPR to lead PR across Sportsgirl, Sussan and Suzanne Grae
Rebecca Hard: 'We are proud to ensure our environmental and community initiatives reflect who we are, and we look forward to sharing that story with Australians nationwide.'
by Alisha Buaya – Sep 5, 2025
MLC Life rebrands as Acenda ahead of Resolution Life merger
Digby Richards: 'Take Life On brings credible stretch to a company with exceptional trust that is expanding into new segments to become a more holistic partner for people’s retirement phase of life.'
by Alisha Buaya – Sep 5, 2025
Sephora pushes inclusivity in APAC with 'The Perfect Shade For You' campaign
Jenny Cheah: 'We believe this initiative will drive meaningful conversations and change in the beauty industry and set a new standard for inclusivity.'
by Alisha Buaya – Sep 5, 2025
IMAA Spotlight: Soup Agency founder Katya Vakulenko on championing a 'people-first, local-talent-driven' team
'Our clients love that we feel like an extension of their team, not just another vendor.'
by Alisha Buaya – Sep 5, 2025
The NBL is ready to connect with younger fans and to Play It Loud
Ted Helliar: 'The NBL doesn’t host games, it hosts chaos, rhythm, and culture. When we play, we PLAY IT LOUD.'
by Alisha Buaya – Sep 4, 2025
Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads
Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of the public broadcaster's presentation.
by Alisha Buaya – Sep 4, 2025
It's a homecoming for Nate Norrish - he's left Jason Biggs & his wild cherries behind for REBORN
David Easton: 'His global experience in merging creativity with commercial strategy, particularly within the dynamic worlds of content and media, is exactly what we were looking for to drive our next phase of growth.'
by Alisha Buaya – Sep 4, 2025
It was finders-keepers in a national treasure hunt for a brand-new Nissan Patrol
Bilgen Tug: 'We celebrated how a Nissan Patrol can give anyone the opportunity to explore all that the Australian landscape has to offer and captured those moments in an authentic way.'
by Alisha Buaya – Sep 4, 2025
alt/shift/ names Katie Raleigh as Sydney MD
Elly Hewitt: 'Katie’s reputation speaks for itself. She’s a brilliant operator with the vision, drive and creative smarts to lead our Sydney office into an exciting new chapter.'
by Alisha Buaya – Sep 3, 2025
SBS Upfront highlights ad effectiveness in crowded streaming market
Keiran Beasley: 'In a world where attention is scarce, smart marketers ensure their message stands out - not lost in the noise - and drives measurable results.'
by Alisha Buaya – Sep 3, 2025
Original Audio drives dynamic shift in CRA's 'The Power of Audio' campaign
Co-founder Aaron Matthews says the project was about “showing rather than telling” the potential of digital audio.
by Natasha Lee – Sep 3, 2025
Free Folk expands with Melbourne hires and adds World Supercross to client list
Teagan West: 'Work is already underway and we are looking forward to making the Australian GP an event not to miss on the national sporting calendar.'
by Alisha Buaya – Sep 3, 2025
-lution and Talent Run launch specialist in-house recruitment arm
Amy Lee: 'The best in-house teams are built around people who bring not just skills, but energy and empathy.'
by Alisha Buaya – Sep 3, 2025
Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025
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