Latest stories
Cover-More leans into 'holiday mum energy' in first major brand campaign via Supermassive
The creative platform will bring its promise of care and protection to life across SVOD, digital, social and OOH.
by Natasha Lee – Dec 2, 2025
Violet Crumble and HiSmile drop honeycomb-chocolate toothpaste
An unexpected twist on everyday brushing.
by Makayla Muscat – Dec 2, 2025
IF Coconut Water launches in Australia with giant Bondi refill station
Beachgoers were invited to stop by a three-metre-tall IF Coconut Water bottle.
by Makayla Muscat – Nov 28, 2025
Baileys spikes Australia’s late-day latte
‘Afternoon Flip’ will serve bespoke coffee cocktails for a limited time.
by Makayla Muscat – Nov 27, 2025
Belle honours 15 years with 2025 interior design awards
Tanya Buchanan said the anniversary highlights the strength of the awards and the dedication of its partners.
by Vihan Mathur – Nov 27, 2025
Jackman & Reynolds go full throttle as Flying Roos land blockbuster sponsors
The Flying Roos aren’t just racing for the trophy - they’re racing with an audience bigger than ever.
by Natasha Lee – Nov 26, 2025
Independent creative network DO. makes its way to the UK
The creative duo is already showing growth.
by Vihan Mathur – Nov 26, 2025
Vevo appoints Teresa Ly as head of sales ANZ
She will lead the network’s sales strategy and client partnerships.
by Makayla Muscat – Nov 25, 2025
Howatson+Company wins ABN Group creative pitch
“We are buoyed that Howatson+Company share our huge ambition for the future.”
by Makayla Muscat – Nov 25, 2025
Drumstick taps SICKDOGWOLFMAN for 'Road Trippers' campaign launch
It also launches two new flavours inspired by iconic ‘big things’.
by Mediaweek – Nov 24, 2025
'Human brilliance under pressure': James Wright on Havas' new chapter
It's a time for scaled-up AI capability, a recalibrated growth agenda and a reinforced Village-first movement.
by Natasha Lee – Nov 24, 2025
Saatchi and Saatchi appoints Leif Stromnes as Chief Strategy Officer
Leif Stromnes replaces Rachel Walker.
by Vihan Mathur – Nov 20, 2025
How Telstra sleighed the Christmas ad race with a ghost, and a goth
Many expressed shock that the work was a Telstra commercial and not a trailer for a feature film.
by Makayla Muscat – Nov 19, 2025
The Australian unveils new contest of ideas brand campaign
The campaign invites audiences to explore complex issues from multiple perspectives.
by Mediaweek – Nov 18, 2025
‘Yes, I DiDi’ one-frame commercial returns via Sunday Gravy
The spot captures the “endless energy” of an Australian summer.
by Makayla Muscat – Nov 14, 2025
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