Cartology, Woolworths Group’s retail media business, has agreed to acquire 100% of Shopper Media Group (‘Shopper’) for a cash consideration of approximately $150 million.
Shopper is a leading Australian digital out-of-home media company, offering targeted shopper advertising through a national screen network of more than 2,000 screens in over 400 shopping centres.
The Cartology retail media business was established by Woolworths in 2019 with a remit to roll out a national digital screen network across Woolworths supermarkets and build media buying, creative production and reporting capabilities to advertisers.
Brad Banducci, Woolworths Group chief executive officer and managing director, said: “Retail media is developing rapidly and is an important part of the evolution of Woolworths Group. We’re excited about the abilities of our retail media ness, Cartology, with Shopper’s expertise in out-of-home media.”
Cartology managing director, Mike Tyquin, said: “Shopper’s screen network offers advertisers outstanding retail context and proximity. Shopper has invested heavily in technology, helping the business pave the way for innovation in retail out of home media.
“The acquisition of the business is an important next step in further unlocking the growth potential of Cartology and accelerating our goal to become the trusted media partner of choice for brands and retailers. It will allow us to provide our clients more opportunities to reach their customers via seamless and targeted advertising solutions,” he added.
The transaction is subject to ACCC approval and the satisfaction of customary closing conditions, with completion expected to occur by the end of the calendar year 2022.
Shopper recently announced the promotion of Sam Cameron to the role of NSW group sales manager – Independent Agencies and Direct Client Sales.
See also: Shopper promotes Sam Cameron to NSW group sales manager
Guy Taffs, Shopper’s NSW sales director – Independent Agencies and Direct Clients, said: “Shopper has been at the forefront of growth in out-of-home (OOH) in recent years, with the team aiming to become the leading retail outdoor partner to our indie agency and direct clients. This goal is already well underway given our recent performance in market and the outstanding results from the most recent IMAA Pulse Survey.
“As a results-driven professional, Sam’s appointment is critical in achieving our targets as we continue to focus on delivering effective campaign outcomes to our independent agencies and key direct partners.”