Brisbane Radio Ratings GfK Survey 8
Survey Period: Sun Sept 26 to Sat Dec 4
UP: 97.3FM/ Triple M +0.2
DOWN: Nova -1.8
97.3FM 11.2% (11.0%)
Cume: 506,000 (-17,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)
97.3FM has saved its best for last by shooting up to the #1 spot in the final survey of the year. The station was equal #1 in survey 5 earlier this year, but this is the first time this year that the station has been the sole #1. This is the best result for the station since survey 8 in 2019.
In breakfast, Robin, Terry & Bob have moved up to be the #2 commercial program after gaining 0.9 points, this marks a 1.7 points upswing over the last two surveys. In drive, Will and Woody have remained the #2 commercial show in Brisbane after gaining 0.6 points. The station is #1 in the 40-54 demo.
4KQ 10.6% (11.3%)
Cume: 267,000 (1,000)
2020 results: Best/worst
Best 10+ 9.4% (7.1%)
Best Breakfast 10.5% (7.2%)
4KQ has lost some of the momentum that it has built up over the last few surveys after losing 0.7 points. However, the station has remained the #2 commercial station in Brisbane. Many pundits thought 4KQ was a good chance of knocking off Nova this survey after gaining ground, but 97.3FM surprised many by shooting past both stations. Breakfast with Laurel, Gary & Mark remains steady at 12.0% for the third straight survey. The station remains #1 in the mornings and weekends and continues to rule the older demographics by remaining #1 in 55-64 and 65+. The best result of the year for 4KQ came in survey 7 with 11.3 points.
Nova 106.9 9.7% (11.5%)
Cume: 568,000 (-46,000)
2020 results: Best/worst
Best 10+ 12.5% (10.4%)
Best Breakfast 13.0% (10.2%)
Nova wasn’t able to finish the year as the top station in Brisbane, a position it has held since survey 3 of this year. The station dropped down to third place after losing 1.8 points in this survey. The breakfast team of Ash, Luttsy and Susie have lost 2.4 points and slipped to #3, this was the first survey since the departure of Kip Wightman.
Nova continues to dominate the drive slot with the national team of Kate, Tim and Joel despite losing 2.6 points.
Nova is still #1 in the 10-17 and 25-39 demographics but has lost the top spot for the 40-54 demo after losing 4 points.
104.5 Triple M 9.1% (8.9%)
Cume: 379,000 (-10,000)
2020 results: Best/worst
Best 10+ 11.3% (9.9%)
Best Breakfast 11.4% (9.5%)
Triple M has stayed in fourth spot after its shares remained steady. The Big Breakfast with Marto and Margaux is the #5 breakfast show in Brisbane after there was minimal movement on their market share. Molloy has slipped to the #4 commercial radio show in its final Brisbane Survey before Mick Molloy moves on from the station.
B105 8.3% (8.5%)
Cume: 457,000 (-5,000)
2020 results: Best/worst
Best 10+ 10.8% (9.7%)
Best Breakfast 11.8% (9.3%)
B105 has stayed the #5 station in Brisbane after posting its lowest share in over five years. This follows a high of 11.1% this year in survey 2. The station’s breakfast show of Stav, Abby and Matt has slipped to the #6 spot. Carrie Bickmore and Tommy Little have moved up to #3 after gaining 0.9 points. B105 remains #1 in 18-24.
4BC 8.0% (7.9%)
Cume: 177,000 (24,000)
2020 results: Best/worst
Best 10+ 9.5% (6.7%)
Best Breakfast 10.6% (8.2%)
4BC has finished with its best result of the year, and its best market share since survey 7 in 2020. Neil Breen at breakfast had the # commercial breakfast show with 10.7%. This is Breen’s highest result ever and the best 4BC Breakfast result in 13 years. Ray Hadley was again #1 in 4BC Mornings in talk with a 11.1% share.
4BH 2.4% (2.6%)
Cume: 77,000 (-6,000)
2020 results: Best/worst
Best 10+ 1.6% (0.4%)
Best Breakfast 1.6% (0.4%)
The all-music format has continued its slight slide, down 0.2 points.
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