Brisbane Radio Ratings GfK Survey 7
Survey Period: Sunday August 15 to Saturday September 18, and Sunday September 26 to Saturday October 30
UP: 97.3 106.9 +1.7
DOWN: 4BH -0.6
Nova 106.9 11.5% (11.7%)
Cume: 614,000 (-14,000)
2020 results: Best/worst
Best 10+ 12.5% (10.4%)
Best Breakfast 13.0% (10.2%)
Nova has held onto the #1 spot in Brisbane but it has 4KQ breathing down its neck after losing 0.2 points since survey 6. The breakfast team of Ash, Kip, Luttsy and Susie have remained steady on a 13.1% share. Nova continues to dominate the drive slot with the national team of Kate, Tim and Joel who have also remained steady with over 15% of the market share.
Nova is still #1 in the 10-17, 25-39, and 40-54 demographics, but lost the 18-24 demo to B105.
In October Nova Entertainment announced that after an impressive 18 years with the network, Kip Wightman had made the decision to depart the Brisbane breakfast team. Wightman has spent 15 years as co-host of Ash, Kip, Luttsy, and Susie.
4KQ 11.3% (10.9%)
Cume: 266,000 (-25,000)
2020 results: Best/worst
Best 10+ 9.4% (7.1%)
Best Breakfast 10.5% (7.2%)
4KQ has been the unstoppable force in recent surveys, continuing to gain more and more market share. After gaining 0.4 points in this survey, 4KQ is only 0.2 points away from #1. Breakfast with Laurel, Gary & Mark remains steady at 12.0%. The station remains #1 in the mornings and weekends and continues to rule the older demographics by remaining #1 in 55-64 and 65+.
97.3FM 11.0% (9.3%)
Cume: 523,000 (-6,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)
97.3FM remains at #3 despite adding 0.7 points in this survey. This follows the station being equal #1 in survey 5, as not much separates the top three stations. In breakfast, Robin, Terry & Bob remain the #3 commercial program after gaining 0.8 points. In drive, Will and Woody have shot up to be the #2 commercial show in Brisbane after gaining 2.2 points. The station was also equal #1 in the 40-54 demo.
104.5 Triple M 8.9% (8.6%)
Cume: 389,000 (5,000)
2020 results: Best/worst
Best 10+ 11.3% (9.9%)
Best Breakfast 11.4% (9.5%)
Triple M has moved up to fourth spot after gaining 0.3 points in this survey, this follows its second-lowest market share in the last five years in survey 6. The Big Breakfast with Marto and Margaux is now the equal #5 breakfast show in Brisbane after finishing outright #6 in the last survey when it posted its lowest share in over five years for Triple M’s breakfast slot. Molloy remained the #3 commercial radio show in the drive after gaining 1.3 points.
B105 8.5% (9.0%)
Cume: 462,000 (-55,000)
2020 results: Best/worst
Best 10+ 10.8% (9.7%)
Best Breakfast 11.8% (9.3%)
B105 has slipped to #5 in Brisbane after posting its lowest share in over five years.
The station’s breakfast show of Stav, Abby and Matt has slipped to #5, a spot it shares with the Triple M breakfast team. Carrie Bickmore and Tommy Little have remained steady at 9.7% but have dropped from #2 to #4 in this survey. However, it’s not all bad news, with B105 now #1 in 18-24 after gaining 8.4 points!
4BC 7.9% (7.6%)
Cume: 153,000 (-7,000)
2020 results: Best/worst
Best 10+ 9.5% (6.7%)
Best Breakfast 10.6% (8.2%)
4BC remains the #6 commercial station but continues to grain momentum with another positive result, this time adding 0.3 points.
Breakfast with Neil Breen has moved up to the #4 commercial breakfast show after adding 1.2 points.
4BH 2.6% (3.2%)
Cume: 83,000 (-7,000)
2020 results: Best/worst
Best 10+ 1.6% (0.4%)
Best Breakfast 1.6% (0.4%)
The all-music format has lost some of the momentum it was building, down 0.6 points.
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