Scentre Group’s BrandSpace has announced the addition of new team members in offices across Sydney and Melbourne to support its growth in 2023.
The expansion is in response to the increasing demand from emerging and established businesses looking for new growth solutions who understand the value Westfield destinations and the Westfield customer plays in supporting their growth.
Scentre Group general manager BrandSpace, Scott Moore said: “We’re enhancing our brand, product and service offering to partner more effectively with our clients in the year ahead.
“This is an exciting time, and we are delighted to be welcoming high-calibre talent to signal this expansion. Our ambition is to connect more businesses to their most valuable customers.”
Burzin Meha
Joining BrandSpace is Burzin Meha as digital sales leader in the newly created Digital Sales and Programmatic stream.
As national sales manager, Burzin is focused on developing accelerated growth strategies for all digital products across BrandSpace and the broader Westfield ecosystem. He brings over 12 years of experience in publisher and agency, most recently at oOh!.
Burzin’s passion for client challenges through the delivery of data-led communications, positions BrandSpace for growth and to better serve digital solutions to our clients of all sizes.
Brodie Ollington joins the national sales leadership team from Foxtel Media where she was group business director. She brings 15 years of experience in media, across TV, Radio, Digital, Social and production, her strong market connections and knowledge of the broader media landscape will bring great momentum and focus to the agency team.
Annaliese Norsworthy also joins as group sales manager, agency, Sydney. She comes to BrandSpace after over a decade of experience in the OOH industry, both in Adelaide and Sydney, most recently as group sales manager for direct and independent agencies at JCDecaux.
Having worked across a broad portfolio of assets with a diversity of clients, Norsworthy is excited by the growth offering at BrandSpace and looks forward to uncovering new opportunities for the business.
Mike Shore will lead the newly formed marketing, audience and strategic response function as BrandSpace looks to generate greater demand from a breadth of client types.
Prior to this appointment, Shore held senior strategy roles within News Corp, and has an extensive background in client, communication and planning roles within agency.
Caroline Nikolic joins from CommBank, where she worked in Brand Strategy, playing an instrumental role in CommBank’s rebrand in 2020. Caroline will be responsible for the new brand strategy and trade marketing for BrandSpace as it evolves in 2023.
Sam Daley
Rounding out the new appointments is Sam Daley as group sales manager, agency, Melbourne. Most recently, he worked at Seven West Media and previous to this at Cars Guide. Daley’s specific focus on data and digital sets him up well for his new role.
Moore added: “Our growth requires strong focus and investment in our talent and we are looking forward to continuing to grow the team in the coming months.”
See also: Westfield announces year-long collaboration with Disney to celebrate its 100th anniversary
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Top image, left to right: Annaliese Norsworthy, Mike Shore, Brodie Ollington and Caroline Nikolic