Adtech platform Big Ads has integrated Oracle Contextual Intelligence into its Buddy Decarbonise platform to deliver contextual targeting solutions for digital advertising campaigns, leveraging advanced technology for content analysis and precise targeting.
This comes as Australian advertisers are looking for innovative approaches to personalised and targeted advertising privacy concerns escalate with the impending cookie deprecation later this year.
Buddy Decarbonise is an intuitive cloud-based platform that allows you to reduce the carbon footprint of your campaign, whilst producing engaging creative, giving you access to premium media, and optimisation methods to drive performance.
Oracle Contextual Intelligence works without the use of cookies, it also addresses personal privacy concerns and is compilant with legislation.
The platform provides advertisers with enhanced granularity, transparency, and control over targeting tactics. The Predicts targeting solutions utilise AI technology to broaden the reach of content.
The Buddy integration with Oracle extends to include flagship ad technology, including Moat/Oracle brand safety, ensuring advertisements are shielded from appearing on sites or content that could jeopardise the advertiser’s brand.
David Green, CEO of Big Ads, said Oracle’s brand safety solutions align ad placements with brand values in digital environments.
Oracle’s commitment to eradicating threats, combating fraud, and ensuring high-quality ad inventory is pivotal for maintaining a safe and suitable context.
“Advertisers are increasingly concerned about protecting their brands in digital advertising environments,” he said.
“Oracle’s brand safety solutions, such as Oracle Contextual Intelligence, play a crucial role in ensuring ad placements align with brand values and remain in safe and suitable contexts”, Green added.
Big Ads has been providing digital ad-tech solutions for since 2020 following the release of Buddy, an ad-tech platform that produces media creative tags to run across premium publisher sites.
The ad-tech platform aims to make digital advertising easier, faster, and more effective for agencies and brands.