Off the back of the launch of foodtolove.com.au earlier this year, Bauer Xcel Media has launched its homes website, homestolove.com.au.
Supported by content from Bauer Media’s leading homemaker magazines, Australian House & Garden, Belle, homes+ and real living, Homes To Love takes a uniquely Australian approach to renovating, decorating, and styling the home – inside and out.
On the new site, Managing Director of Bauer Xcel Media Carl Hammerschmidt said: “Homes To Love is the newest addition to the TO LOVE digital women’s network, and is the fourth site we have launched this year. Backed by quality content and some fantastic brand heritage, the site leverages an engaging mix of stories from our leading titles, along with digital-first content unique to Homes To Love.
“Australians’ passion for home decorating and renovation shows no sign of slowing down, and we believe we have filled a gap in the market when it comes to offering house-proud Australians a practical and affordable point of inspiration.”
Targeting women 25-54, the launch of Homes To Love follows extensive consumer research into the Australian homemaker category, which has grown 147%* over the past five years.
Tony Kendall, Bauer Media Director of Sales, added, “The addition of Homes To Love to the network provides us with the most complete homemaker portfolio in the market, a proposition which has appealed to our foundation advertisers which include clients such as Freedom, Myer, Royal Doulton, Sharp Fridges and IKEA.
At launch, BPM and Royal Doulton were home-page sponsors.